Top Menu

Best in #Sportsbiz This Week

Sportsbiz The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski

Sports Business

Nike and O2 launch sports loyalty scheme

SportsbizNike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner. Priority Sports marks Nike’s first partnership with a telecommunications company and is its first major partnership with a UK-based company beyond its tie-ups with other sports brands such as football teams. It will give Nike unique access to O2’s 23 million customers to promote the brand’s health and wellbeing messages.

Why this article is a must-read: It will also give O2 customers early or exclusive access to events similar to Nike’s Fuel Fest, which takes place this Sunday (8 July) and the sports brand’s products and services. At launch, O2 customers will have exclusive access to the Nike+ Android app in the UK until the end of the year.

Sports Marketing

World’s second most popular sport, track and field, lacks marketing, national audience

SportsbizDan could run the 100-meter dash in 10.3 seconds, throw a 16-pound shot put 53 feet, 3 inches and hurl a discus 172 feet. Dave could high jump 6 feet, 10 3/4 inches, throw a javelin 236 feet and long jump 24 feet, 10 1/2 inches. This got the executives at Reebok in 1992 thinking: If we invested $25 million to $30 million into marketing these two relatively unknown American decathletes and cleverly pitted them against each other, would more people buy our shoes? Would they suddenly care about Dan and Dave?

Why this article is a must-read: Track and Field is popular both professionally and recreationally, but lacks proper marketing strategies for brands to attach themselves to. This article sparks an interesting discussion on what can be done to bring track & field into the limelight.

Sports Sponsorship

Vodafone reviews its sports sponsorship

SportsbizHigh quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email [email protected] to buy additional rights. Vodafone is reviewing its global sports and events sponsorships including its longstanding association with teams at the Formula One racing championship. The title sponsorship of the McLaren Formula One team is the only major global sporting right held by Vodafone.

Why this article is a must-read: The telecoms company is one of the most high-profile brands at the races since the forced departure of tobacco companies, but the review will probably raise questions about its continued involvement.

Sports Sales

Beckham absence will not hit Olympic ticket sales

SportsbizDavid Beckham‘s absence from Britain’s Olympic team will have no impact on ticket sales for the soccer tournament starting in a few weeks’ time, London 2012 chief executive Paul Deighton told Reuters. Former England captain Beckham, 37, said on Thursday he had not been selected for the squad due to be announced next week by Team GB men’s manager Stuart Pearce and British Olympic officials. There are still more than a million soccer tickets available.

Why this article is a must-read: It definitely came as a shock to many that England’s beloved, David Beckham, failed to make the England National Soccer team. Beckham was an integral part of London obtaining the Summer Games in the first place and one would think his absence would affect ticket sales. Apparently not!

Sports Social Media

Inside look at how social is being used for Wimbledon

SportsbizWimbledon has been underway for a week and the major Tennis tournament has been a platform for some very exciting social activations. ESPN has rights to the tournament for the first time, and it has a robust strategy to use their social footprint throughout the event. We spoke to Emeka Ofodile, ESPN’s Director of Marketing overseeing Wimbledon about their strategy.

Why this article is a must-read: Wimbledon is one of the biggest sporting events in the world and they have jumped on the social media bandwagon as well. Check out this great interview to discover Wimbledon’s large digital strategy.

Sports Media

Erin Andrews Moves On From ESPN To FOX Sports

SportsbizSometimes, it’s time to move on. For Erin Andrews, that was the case. After eight years in the fishbowl that is ESPN, the Lewiston, Maine-born Andrews finished up her contract at the Worldwide Leader last weekend, and was immediately brought on at FOX Sports, which jubilantly announced her hiring in a gushing press release.

Why this article is a must-read: Long considered ESPN’s Golden Girl, Erin Andrews moves to FOX Sports, who will cover their college football games. Now the question, who is going to step up to plate for ESPN as their next “It Girl”?

Sports Technology

SportsYapper Gives Uber-Fans a Digital Watercooler

SportsbizYankees first baseman Mark Teixeira, when not donning the team’s famed pinstripes, is giving startup life a try with SportsYapper, an app that caters to the die-hard sports fan. SportsYapper hopes to become a global platform for sports fans, giving them a common place to ‘Yap’ online with people who have a similar passion — or obsession — for sports.

Why this article is a must-read: Could this new app be direct competition to discussion about sports on Twitter? SportsYapper provides an interesting alternative that allows you to feel free to post as many thoughts as you want without worrying about flooding your followers’ timelines.

Sports Jobs

How to Discover New Opportunities in Sports

SportsbizIf you’re like most people who are looking to launch a sports career, your dream job (more than likely), is a position with your favorite pro sports team. However, according to Sportscareers.com, jobs within the Team/League sector represent only six percent of the jobs in the entire industry. That means most sports career opportunities can be found in other business segments.

Why this article is a must-read: With the sports industry being as competitive as it is, it never hurts to find out new ways to discover other opportunities in sports you might not have thought of before!

Is there anything we missed this week in the world of sports business? Let us know your in the comments below or tweet us and please feel free to share this article with your friends on Facebook and Twitter!

sports-networker_AFP_728x90

Latest Posts by Lewis Howes

football data

Guest article by Oscar Ugaz. His view that an important part of the future will be in the hands of mathematicians and statisticians. And the reaction it received from more traditionally placed ‘experts’. Connect with Oscar on Linkedin and follow on Twitter. A few weeks ago, I was invited to participate in a round table…

 The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Eagles’ Michael Vick launches sports clothing line Philadelphia Eagles quarterback Michael Vick is launching a sports clothing line called V7 that will be sold exclusively at East Coast sporting goods chain Modell’s. The…

Sponsored Post by Brian Collin The NFL has decided to release its All-22 film to the general public for the 2012 season. An invaluable tool for football coaches, the All-22 film does exactly what its name implies – allow viewers to see all 22 players on every play. The tape, which has been dubbed as the…

Guest post submitted by Lucas Biebelberg Today, one of the greatest sports agents in history, Leigh Steinberg, was incredibly gracious in allowing me to interview him for Sports Networker. Leigh is the founder and CEO of Steinberg Sports & Entertainment, and has represented athletes such as Steve Young, Troy Aikman, Warren Moon, Bruce Smith, Ben Roethlisberger,…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike and O2 launch sports loyalty scheme Nike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner….

A Guest Post by Steve Hamilton Many people believe that success in sports is driven solely by talent and training, but that’s not always true. There’s another “t” word that often plays an important role: technology. The recent controversy about the role that advanced swimming suit fabrics played in Michael Phelps’ impressive Olympic wins is…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike Tumbles Most Since 2008 As Profit Drops Nike Inc. (NKE), the world’s largest sporting-goods company, tumbled the most in four years after fourth-quarter profit unexpectedly declined for the first time since 2009…

Guest Post submitted by Harrison Kratz The 2012 NBA Finals just ended with the Miami Heat capturing the title. HowToMBA.com decided to put their own spin on the NBA Finals to look at the broader picture of business and basketball. While the NBA may not be the most popular major sports league in the country, it is…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Darren Rovell To ESPN: Sports Business Reporter Leaves CNBC, Returns To Bristol The world’s best known sports tweeter is indeed headed back to ESPN. CNBC’s Darren Rovell, who worked at ESPN prior to joining…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business EPL scores $4.7b television deal The English Premier League has secured its status as world football’s richest competition with an astonishing $4.7 billion deal for domestic TV rights for three years. The agreements,…

, , , , , , ,

2 Responses to Best in #Sportsbiz This Week

  1. Diablo III: Storm of Light PDF March 18, 2014 at 2:20 am #

    My friend advised I’ll in this way site. Your dog has been totally perfect. This particular article genuinely manufactured my personal day. Anyone cann’t think about just that the ton occasion I did put in because of this info! Thanks a lot!

  2. safetraveler.org September 23, 2014 at 8:38 pm #

    Hi there! I just wanted to ask if you ever have any problems with hackers?
    My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no backup.

    Do you have any solutions to prevent hackers?

Leave a Reply