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Sportsbiz Weekly Buzz – 12.1.31

by Lewis Howes|January 31st, 2012

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards

Sports Business

Dodgers Sale: Moneyball Part II

“Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office hit about the Oakland A’s was filmed, an ongoing drama of a different kind is playing out.”

NBA: Details Emerge of League’s New Revenue Sharing Plan

“Even when the deal was finalized and the lockout lifted, the details of revenue sharing were not finalized and unclear. But now they are starting to come into focus. ”

Sports Networking

Story Telling and Your Personal Brand

“All indicators are pointing to the growing importance of storytelling in the intertwined social media, PR and advertising worlds. In fact, one could go as far as claiming that storytelling is one of the current buzz words in online and offline marketing as proven by the recent attention it has drawn from sources as varied as Hubspot, Simply Zesty, Fast Company, Social Media Today and many other quality blogs and publications. All predictions are indicating that digital storytelling is on the way up as one of the most proven and valuable tactics and techniques to engage with communities and improve the effectiveness of marketing campaigns.”

40 years after Title IX, disparities remain, UO professor and Nike exec tell law students

“In the 40th anniversary year of Title IX, the federal law intended to bring equality to men’s and women’s athletics, Peg Brand sees at least one measurement of the remaining disparity.”

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Sportsbiz Weekly Buzz – 11.12.20

by Lewis Howes|December 19th, 2011

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards

Sports Business

You Say Potato, Idaho Says Cha-Ching

“Companies that sponsor these games are hoping you’ll be thinking about them when you turn on the TV or walk into the stadium. From pizza and fried chicken to auto parts and insurance, 35 companies jumped in to have their name plastered on this year’s bowl games. But what’s really in it for these businesses, who are shelling out hundreds of thousands of sponsorship dollars?”

Tim Tebow Joining LeBron and Tiger as Stars Moving the Sports Needle

“Clearly, the Broncos quarterback is moving the sports needle nationally. But by how much, and who else is doing likewise? To get an answer we sought advice from a number of sources, including those in sports marketing, television and research.”

Sports Networking

A Sports Pioneer for Women

“Jean Price is being remembered as a torchbearer for women in sports, someone who was living an active lifestyle decades before it became vogue.”

How Your Personal Brand Will Get You Hired

“As Dan Schwabel has said before, ‘If a resume was the deciding factor in recruitment, there would never be a need for interviews.’ Here are some reasons how your personal brand can get you hired.”

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Sponsorships Gear Up for New NFL Season

by Ben Sturner|September 13th, 2010

We have teamed up with Ben Sturner and his extraordinary crew at Leverage Agency to bring you the top five movers and shakers each week in the world of sports sponsorships and marketing.

Visa Kicks Off Another Season With NFL Sponsorship

Visa is going into its 15th year of sponsorship with the NFL and has new marketing plans including greater emphasis on local teams.

Visa has become the exclusive payment services sponsor of the Jacksonville Jaguars, Minnesota Vikings, Indianapolis Colts and Tennessee Titans — adding to its roster that already includes the Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Carolina Panthers, Cleveland Browns, Denver Broncos, New England Patriots, New Orleans Saints and San Francisco 49ers.

Visa is the preferred card for ticket sales, concessions and merchandise and will have point-of-sale branding online and at all team payment terminals within the stadiums, including concession areas and team shops of 13 NFL teams.

Guinness Challenges Fans to Go ‘Head to Head’ With Jerome Bettis

Guinness® launched the Guinness Pro Challenge, a national contest to find consumers bold enough to go head-to-head with professional football legend Jerome “The Bus” Bettis. Consumers can share their most memorable athletic moment of character and courage at www.Guinness.com for the chance to win a trip to Dallas the week of pro football’s post-season finale and take on Bettis in a head-to-head Guinness pint pouring competition.

Between now and October 31 U.S. residents, who are at least 21 years of age at the time of entry, can visit the website and detail in 100 words or less a moment where they boldly stepped up to face an athletic challenge and persevered. Entries will be judged on originality, creativity and adherence to the theme; and one grand prize winner will be chosen. [click to continue…]

About Ben Sturner

Ben Sturner is the Founder and CEO of Leverage Agency, one of the most respected, innovative, resourceful and ambitious sports and entertainment branding sponsorship agencies on Madison Avenue. Sturner has taken his multi-million dollar business from a small start-up in his New York City apartment to a premiere agency that has secured deals for clients including: Jimmy Kimmel Live, AVP Pro Beach Volleyball, KFC, Gillette, Progressive Insurance, Southwest Airlines, Reebok, Comcast, Anheuser Busch, Fremantle Media, Mark Burnett Productions and NBC’s Prime Time Celebrity Apprentice, Reveille, Radical Media, as well as other top-tier brands. Ben has been named NYC Entrepreneur of the month in TrueNYC.com and has been interviewed and featured on ESPN, NBC, CNBC, USA TODAY and WALL STREET JOURNAL as an expert in sports and entertainment sponsorship.

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Sports Business Weekly Buzz

by Ben Sturner|July 30th, 2010

Euroleague Basketball signs first-ever title sponsor

Europe’s main club basketball competition is going to be renamed Turkish Airlines Euroleague Basketball after a ground-breaking sponsorship agreement signed by the airline and the league.

Tim Tebow Gets Chance To Take On Michael Jordan

Jockey announced the signing of Tim Tebow to a multi-year endorsement deal to endorse its line of products, including what it calls its new “Staycool” collection, which will hit stores in the spring of next year.

It’s the brand’s biggest sports endorser since the company signed Baltimore Orioles pitcher Jim Palmer to start posing in briefs exactly 30 years ago.

TaylorMade-Adidas Pits Two to Twitter Way Into a Job

How far would you go for a job? Would you eat a bug or wash an elephant? Both those challenges were presented to two contenders for the title of social-media catalyst at golf juggernaut TaylorMade-Adidas. To test the social-media mettle of its two finalists, the company dispensed with round-robin interviews and luncheons and dispatched them on the ultimate job tryout: a 50-day, nine-country golfing trip chronicled on Facebook, Twitter and other sites. Along the way, the contenders must respond to interactive challenges that include everything from creating a viral commercial to participating in user-generated contests — such as eating a bug or washing an elephant on their most recent stop in Thailand.

Want to Score in Sports? Create a Connection

And few people are more qualified to make sense of this turbulent and fascinating year than Michael Levine, co-head of CAA Sports since 2007. Mr. Levine leads a unit that not only represents more than 500 of the world’s most famous athletes, but is also active in the areas of corporate marketing, broadcast rights and sports-property sponsorship sales. Ad Age recently caught up with Mr. Levine for a wide-ranging conversation about the state of the sports world.

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Sports Business Weekly Buzz

by Ben Sturner|July 26th, 2010

The Elliptical For The Rich, Tai Chi For The Poor

* Every year, the Sporting Goods Manufacturers Association releases its state of sports participation in America study. The 64-page document is filled with interesting tidbits that will make you smarter at the office water cooler.

* Of all the fitness machines, the elliptical motion trainer has the highest percentage of participants whose annual household income exceeds $100,000 a year. Forty percent of those who use the elliptical make over $100,000.

Internal Watchdog Criticizes ESPN for Ethical Missteps on LeBron James Coverage

* ESPN’s internal journalism watchdog sharply criticized the cable-sports network for what he said were ethical missteps in its recent broadcast of a TV program devoted to basketball star LeBron James.

* The Walt Disney Co. network two weeks ago aired a one-hour special about James, who used the program to announce that he signed with a new team, the Miami Heat. In an unusual arrangement, James’s sports-marketing company suggested the program to ESPN and brokered an arrangement whereby the show’s advertisers donated money to the Boys & Girls Clubs of America, a charity James supports.

EA Sports Campaign Taps Football Stars, Fans

To launch the 11th iteration of its NCAA Football game, EA Sports is taking both a national and regional approach with its advertising campaign. A national television commercial features fans and football luminaries (such as Ronnie Lott, Tim Tebow, John Elway and Desmond Howard) talking about their college football fanaticism by completing the phrase “Where I come from …” with a team-specific comment. [click to continue…]

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Sports Business Weekly Buzz

by Ben Sturner|February 7th, 2010

EA Teams Up With Doritos For Bowl Promo

By Aaron Baar

Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with Doritos to give fans the chance to choose the cover athlete for the upcoming version of its popular gaming franchise, “Madden NFL 11.”
“To associate our brand with Doritos is an honor, and it’s a great opportunity to talk about our brand on the product,” Chris Erb, senior director of marketing partnerships for EA Sports, tells Marketing Daily. “They’re going to sell a lot of chips, and we’re going to be a part of that. The timing is perfect.”