The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office hit about the Oakland A’s was filmed, an ongoing drama of a different kind is playing out.”
“Even when the deal was finalized and the lockout lifted, the details of revenue sharing were not finalized and unclear. But now they are starting to come into focus. ”
Sports Networking
“All indicators are pointing to the growing importance of storytelling in the intertwined social media, PR and advertising worlds. In fact, one could go as far as claiming that storytelling is one of the current buzz words in online and offline marketing as proven by the recent attention it has drawn from sources as varied as Hubspot, Simply Zesty, Fast Company, Social Media Today and many other quality blogs and publications. All predictions are indicating that digital storytelling is on the way up as one of the most proven and valuable tactics and techniques to engage with communities and improve the effectiveness of marketing campaigns.”
“In the 40th anniversary year of Title IX, the federal law intended to bring equality to men’s and women’s athletics, Peg Brand sees at least one measurement of the remaining disparity.”
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The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Leigh Steinberg calls them ‘checkout days,’ when he would drink vodka from morning until night, often straight from the bottle. Divorced and living alone for the first time, he’d drink while sitting on his balcony overlooking Newport Bay or while in bed, sometimes half-conscious.”
“Comcast-Spectacor Chairman Ed Snider was today named to the Class of 2012 of Champions: Pioneers & Innovators in Sports Business, an award from the Street & Smith’s Sports Business Journal recognizing the architects and builders of sports.”
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One of the first posts I ever wrote here was about Gilbert Arenas, the true pioneer of the social media space for professional athletes. Shaq gets the credit for being the one who led the way, because of his use of Twitter, but Gilbert was in the space first. And Gilbert was a blogger! Forget Shaq writing 140-character tweets in 2008, Gilbert was writing blog posts that consisted of hundreds if not thousands of words… two years earlier!
Anyway, this post is not about Shaq or Gilbert Arenas or anyone you’ve likely heard of before. This post is about Swedish professional golfer Alex Noren and minor league baseball player Matt Antonelli. Why? They’re both professional athletes and outstanding bloggers. We focus so much on Facebook & Twitter as the tools athletes should be utilizing, but let’s not forget the power of the blog.
Alex Noren (AlexNoren.com)
Alex uses his blog very much like how I would recommend a professional athlete to use his or her blog; frequent updates with lots of pictures and behind-the-scenes looks that tell the story of who Alex Noren is. He posts pictures from the course, as well as from workouts, and the clubhouse lounge, and he’s always sure to add a caption or a bit of commentary. All the posts seem to come directly from Alex. [click to continue…]
Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
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Why an athlete should care about their domain name and personal brand.
As long as domain names have been around, professional athlete domain names have been valued property by domain speculators (domainers), cyber squatters, and sports fans. If you do a whois search for most professional athletes, no matter what the sport, chances are that the domain is registered. Even college athletes who have a shot at the professional level as well as high school recruits who haven’t committed to a school are having their domain names registered.
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Tim Evans is the CEO of Athlete Web Design, a web design and internet marketing firm for athletes and sports professionals based in Chicago. Tim has been online since 1997 and is an expert in the domain name sales, acquisitions, and monetizing realm. This expertise in domain names has evolved into helping athletes and sports professionals with a virtual presence online through official websites for athletes / sports entities.
Twitter: @athlete
E-mail: [email protected]
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