Olympics

Sportsbiz Weekly Buzz – 12.2.7

by |February 7th, 2012

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards 
Sportsbiz

Sports Business

Baseball, Not Football, Has the Super Salaries

“Welker makes $2.5 million a year. That’s a great haul until you consider what a worker bee like Welker would make in a baseball uniform. There always has been a crazy salary disparity between America’s pastime (baseball) and America’s obsession (pro football). But it has become so insane that Indianapolis police should be on alert this week. NFL players need to buy drums, stop showering and pitch tents outside Lucas Oil Stadium. It’s time to Occupy the Super Bowl. The can’t-miss slogan: ‘We Are the 100 Percent That Makes Less Than Vernon Wells!’”

Palace of Auburn Hills May Eliminate Half of It’s Luxury Suite Suites

“After 11 home games this season, the struggling Pistons (4-18) are averaging 12,619 fans a game, worst in the 30-team National Basketball Association.”

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Sportsbiz Weekly Buzz – 12.1.31

by |January 31st, 2012

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards 
Sportsbiz

Sports Business

Dodgers Sale: Moneyball Part II

“Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office hit about the Oakland A’s was filmed, an ongoing drama of a different kind is playing out.”

NBA: Details Emerge of League’s New Revenue Sharing Plan

“Even when the deal was finalized and the lockout lifted, the details of revenue sharing were not finalized and unclear. But now they are starting to come into focus. ”

Sports Networking

Story Telling and Your Personal Brand

“All indicators are pointing to the growing importance of storytelling in the intertwined social media, PR and advertising worlds. In fact, one could go as far as claiming that storytelling is one of the current buzz words in online and offline marketing as proven by the recent attention it has drawn from sources as varied as Hubspot, Simply Zesty, Fast Company, Social Media Today and many other quality blogs and publications. All predictions are indicating that digital storytelling is on the way up as one of the most proven and valuable tactics and techniques to engage with communities and improve the effectiveness of marketing campaigns.”

40 years after Title IX, disparities remain, UO professor and Nike exec tell law students

“In the 40th anniversary year of Title IX, the federal law intended to bring equality to men’s and women’s athletics, Peg Brand sees at least one measurement of the remaining disparity.”

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Sportsbiz Weekly Buzz – 12.1.24

by |January 24th, 2012

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  
Sportsbiz

Sports Business

IMG Worldwide Squashes Rumors of Being Up For Sale

“I immediately contacted Jim Gallagher, Senior Vice President of Corporate Communications at IMG Worldwide.  Gallagher quickly put the rumor to bed.  ”There aren’t ANY conversations going on with Lagardère, or any other company or individual for that matter, regarding a purchase of IMG,” said Gallagher.”

Nationals’ Negotiations With MASN Will Have Huge Impact on Franchise

“Television contracts and the money generated from media rights fees have become a crucial factor in how baseball teams are run. Along with ticket sales, they are a team’s primary form of income, and in recent years the fees across sports have skyrocketed. The Lerners have never had a say on their arrangement with MASN. Until now.”

Sports Networking

Sports Business Career Conference During The NFL Combine

“Participants will gain insight into careers in sports through presentations by successful sports executives, including GM’s, front office executives, Scouts, Sports Agents, player personnel, and well known media currently working in football. This event includes networking, information on breaking into the sports industry and advice on advancing your sports business career. College credit available for attending. ”

5 Tips to Turn Your Personal Profile Into A Professional Place

“Recently, Facebook introduced a few new features that will help someone who wants to use their personal profile for personal branding purposes. If you want to use the world’s most popular social network to promote what you do professionally, here are a few tips to get you started. ”

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Sportsbiz Weekly Buzz – 12.1.17

by |January 17th, 2012

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards 
Sportsbiz

Sports Business

Bankruptcy is ‘Wreckage’ From Years Of Drinking By Steinberg, The Real-life Jerry Maguire

“Leigh Steinberg calls them ‘checkout days,’ when he would drink vodka from morning until night, often straight from the bottle. Divorced and living alone for the first time, he’d drink while sitting on his balcony overlooking Newport Bay or while in bed, sometimes half-conscious.”

Snider Honored By Sports Business Journal

“Comcast-Spectacor Chairman Ed Snider was today named to the Class of 2012 of Champions: Pioneers & Innovators in Sports Business, an award from the Street & Smith’s Sports Business Journal recognizing the architects and builders of sports.”

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Sportsbiz Weekly Buzz – 12.1.9

by |January 9th, 2012

The Sportsbiz Weekly buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards 
Sportsbiz

Sports Business

Mets, in Hiring Financial Firm, Insist It’s Not About Bankruptcy

“CRG Partners lists as its special talents financial advisory work, restructuring and reorganization, and turnaround management — polite descriptions of services needed by companies in distress. The firm’s Web site names a long list of clients, from Kmart to Popeyes Chicken to Sunbeam Products. As of this week, the firm’s client list formally includes the New York Mets.”

2012 – Business In Sports Will See Also-rans, Surprises

“This year’s only labor negotiation will be in the NHL, with the current CBA expiring on Sept. 15. There is way too much at stake for either side to even think about playing chicken, but a work stoppage is still a real possibility. With former MLBPA executive director Don Fehr now leading the NHLPA, owners won’t be able to dictate to the players as they did in the last negotiation.”

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Sportsbiz Weekly Buzz – 12.1.3

by |January 2nd, 2012

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards 
Sportsbiz

Sports Business

From Albert Pujols to LeBron James – Are Top Athletes Overpaid?

“But what, exactly, is the assertion behind “overpaid?” Most who say it simply mean that “athletes make too much money,” an understandable opinion. Eight-and-nine-figure paydays for top athletes may be too much for some of our comfort, but as far as being paid more than they’re due … most aren’t.”

Let’s Start Paying College Athletes

“With Emmert’s backing, the N.C.A.A.’s board of directors, composed of college and university presidents agreed to make it permissible for Division I schools to pay their athletes a $2,000 stipend. When I saw Emmert in November, shortly after the new rule went into effect, I told him that the stipend struck me as a form of payment to the players. He visibly stiffened. “If we move toward a pay-for-play model — if we were to convert our student athletes to employees of the university — that would be the death of college athletics,” Emmert retorted. “Then they are subcontractors. Why would you even want them to be students? Why would you care about their graduation rates? Why would you care about their behavior?” No, he insisted, the extra $2,000 was an effort to increase the value of the scholarships, which some studies estimate falls on average about $3,500 short of the full cost of attending college annually.”

Sports Networking

Top 5 Women’s Sports Events of 2011

“2011 was an intense year for women in sports. While we’re looking forward to more excitement in 2012 (including the Olympics!), let’s also take a look back on this year’s top five most memorable moments in women’s athletics, good and bad.”

What LeBron James Can Teach Us About Personal Branding

“The NBA season tipped off on Christmas day, which meant a return to the spotlight for LeBron James and the Miami Heat. As you probably know, LeBron James generated controversy–not to mention numerous headlines–last season with his decision to publicly jilt the Cleveland Cavaliers in favor of the Miami Heat. In the process, LeBron’s personal brand evolved substantially from a fan favorite, to a villain, to a gradually “rehabbed” image this off-season. There are a number of lessons that are relevant to business owners seeking to build a strong personal brand in 2012. Below are three of the most important.”

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Sportsbiz Weekly Buzz – 11.12.27

by |December 26th, 2011

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  
Sportsbiz

Sports Business

$20 Million Can Buy Quality Time with Mr. Met

“Of course, the owners of the Mets, who have spent the last four months trying to line up 10 or so minority partners, have some long-term upsides to sell: the $20 million would buy 4 percent of a New York City sports franchise that, history instructs, is likely to rise in value over time.”

10 Sports Business Stories to Watch in 2012

“For readers of sports business news, 2011 was spent first and foremost following labor negotiations in the NFL.  Lawyers and judges involved with the NFL lockout became well-known names among those that consume a steady diet of sports information…So what does the future hold for the sports business industry in 2012?  Here are 10 topics to follow.”

Sports Networking

High Profile Speakers at 5th World Conference on Women and Sport

“The International Olympic Committee (IOC) has announced the list of speakers at the 5th World Conference on Women and Sport to take place in Los Angeles, California, from 16-18 February, 2012. Under the theme ‘Together Stronger: the Future of Sport’, the three-day conference will bring together high-level speakers from a variety of backgrounds”

Five Personal Branding Tools Every Job Candidate Needs

“If you want to be taken seriously as a job candidate, and stand out as someone who really knows what they’re doing, and that you’re plugged in, you need to have a few personal branding tools.”

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Bad Timing in the PR World

by |February 18th, 2010

kk+<VIA LOUDSPEAKER> International Olympic Committee, Vancouver Organizing Olympic Committee and Tiger Woods, please report to the first-floor classroom for PR 101…

I really wish I could say that people who work in my industry do it right because we had the best and the brightest teachers. Somewhere along the way, however, some didn’t learn basic public relations, didn’t listen or are allowing a misguided leader to dictate actions instead of what could be a better strategy for relating to the public.

Woods’ agent, Mark Steinberg, announced that the world’s most popular golfer will make his first public appearance since November when he makes a statement to a “small group of friends, colleagues and close associates” and three pool reporters on Friday at 11 a.m., EST from the PGA Tour headquarters in Ponte Vedra, Fla.

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About Gail Sideman

Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.

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Sports Business Weekly Buzz

by |January 8th, 2010

rachellakeESPN 3D to show soccer, football, more

  • Sports broadcasting will enter a new dimension in 2010…the third dimension, as ESPN will unveil the industry’s first 3-D network.
  • ESPN 3D will showcase a minimum of 85 live sporting events during its first year beginning June 11 with the first 2010 FIFA World Cup match, featuring South Africa vs. Mexico, ESPN and ABC Sports president George Bodenheimer announced.
(www.espn.com)

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About Ben Sturner

Ben Sturner is the Founder and CEO of Leverage Agency, one of the most respected, innovative, resourceful and ambitious sports and entertainment branding sponsorship agencies on Madison Avenue. Sturner has taken his multi-million dollar business from a small start-up in his New York City apartment to a premiere agency that has secured deals for clients including: Jimmy Kimmel Live, AVP Pro Beach Volleyball, KFC, Gillette, Progressive Insurance, Southwest Airlines, Reebok, Comcast, Anheuser Busch, Fremantle Media, Mark Burnett Productions and NBC’s Prime Time Celebrity Apprentice, Reveille, Radical Media, as well as other top-tier brands. Ben has been named NYC Entrepreneur of the month in TrueNYC.com and has been interviewed and featured on ESPN, NBC, CNBC, USA TODAY and WALL STREET JOURNAL as an expert in sports and entertainment sponsorship.

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Will Social Media Become Ambush Marketing’s Favorite New Ammo?

by |December 29th, 2009

riacaleAs we turn the page and look ahead to 2010, let us address a topic most marketers have a strong opinion on: ambush.  Whether you believe ambush marketing of official events is creative and cost-efficient or an unethical and illegal mortal marketing sin, the fact is 2010 will see more of it than many marketers care to envision.  Global events such as the Olympics and World Cup will fuel the fire, as they have in the past, but this time the battleground may be waged on a relatively new frontier: social media.

Sure, some will attempt to solve ambush with legal claims such as trademark infringement and unfair competition. Last week Major League Soccer filed a lawsuit against Black and Decker for their Dewalt promotion around exhibition matches (competitor, Makita, is the official sponsor of MLS). However, ambush marketers – and their legal teams – will likely find new ways to skirt IP issues with the Olympics, especially in an environment without precedent like social media. When you’re spending 100 million for an official deal, both property and sponsor should probably be proactively identifying ways to mitigate ambush rather than (or at least as well as) relying on reactive legal remedies. Consider this, Coke spent an estimated $70 million to be one of the top 12 Olympic sponsors — and $5 million to $15 million more on the torch relay, but according to at least one study, up to 60% of consumers believed Pepsi was the official sponsor in Beijing. Scary stuff for CMO’s and properties.

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About Kris Mathis

Kris Mathis is the Founder/CEO of SponsorPitch.com, a New York City-based sponsorship networking start-up. Kris started his career in sponsorship representing Fortune 500 clients at Edelman PR's sponsorship consulting division prior to jumping to a brand management position at Paris-based mobile gaming startup, Gameloft. In between, Kris attended graduate school in Nashville (Music City!), Tennessee. In his spare time, Kris enjoys eating, running, the beach, UFC and Bryant Park. Follow Kris on Twitter @Sponsorpitch!

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