(This is a guest article by Josh Feinberg)

Raise your hand if you are a salesman (you all should have your hands up). We are all in sales, whether you are selling yourself, selling your product or service.  Are you in the business of selling ideas, passion, or events?  I am…it’s called Minor League Baseball.  Sales in Minor League Baseball can come in many shapes and sizes, be it groups, mini-plans, and of course season tickets.  More often than not, Theme Nights held at the ballpark will come into play. Try to sell an idea before you attempt to sell tickets.

Theme nights translate into ideas, passion, and events.  Is your passion dogs?  Then organize a “Bark in the Park” event for fans and their pets.  Maybe your passion is music and performing.  I have a great idea for your local schools, why don’t you bring your chorus out to sing the National Anthem or “Take Me out to the Ballgame”.  I bet there are some Chess fans out there. Use some open space on the concourse to host a chess tournament during a game.