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FanCam Brightens The Sports Technology Picture


As New Year’s Day comes and goes the sports fan is reminded of an interesting truth – the home viewing experience of a sporting event is beginning to outweigh the experience of actually being there. From high definition to 3D to 80 inch screens, anyone can essentially bring the “at the game feel” to home without spending the money on tickets, souvenirs, food and beer. In fact, today the sports organizations are the ones who need to lure fans with gimmicks to draw them in.

FanCam technology is certainly no gimmick, and it is the next big reason why fans will get back to attending sporting events.

FanCam Brings Fans A Unique Chance to Interact

The FanCam, from Replay Photos out of Durham, NC, is a 360-degree high definition photo of a field or court that fans can find and “tag” themselves in and then share on Facebook, Twitter or Email. The photo is taken during player introductions and can be found online just 24 hours after the game was the played. The photo taken is 10 billion pixels and has a resolution so high that fans can zoom in on the section they sat in the night before and clearly see their face.

“It places the fan at the center of the event,” said Sue Harnett, founder of Replay Photos. “Fans in attendance may locate themselves at any location in the venue and share with friends via social media channels. Fans who are not able to attend may still participate by entering competitions, viewing premium content and experiencing the event long after its completion.” If you go to the site right now you can find events available from as early as January. The interaction occurs in allowing fans to do something like find all the team logos and win exclusive prizes. There are also unique videos on the site that bring the fan even more incredible content they likely haven’t seen before.

Fans will also be able to purchase their favorite FanCam photos after simply cropping it as a print or custom frame photo quickly and easily from Replay Photos. Whether you are the one going nuts or your crazy uncle is, the photo can be shipped anywhere in the United States to the fan of your choice.

With the FanCam Replay Photos is hoping to “provide fans a unique platform to put themselves at the center of the event while allowing teams and sponsors to interact with the most passionate of their fan base…those in attendance at their games,” according to Harnett, who is also a former All-American center at Duke.

The technology is beginning to expand it’s horizons as well. After taking photos at big games like the Knicks-Celtics Christmas Day game and the Allstate Sugar Bowl on January 3, FanCam will next take on the BCS National Championship that stacks Alabama against LSU to make sure all the SEC fans attending can prove they were there. And that’s not the the only progression the FanCam is making in the new year.

“The FanCam will continue to evolve around fan-centric capabilities,” says Harnett. “A mobile solution in the first half of 2012 will allow for in-venue fan engagement. Ultimately, the FanCam will become a communication and interactive platform for fans.”

In-venue fan engagement, taking photos of yourself at a game home and proving you were there. It’s needless to say the FanCam will bring the fan to the stadium. I just hope they can stop by my hometown so I can Google image myself.

Have you used FanCam and have your own opinion about it or Replay Sports? Start the conversation in the comments section below! Also please feel free to share this with your friends on Facebook and Twitter!

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4 Responses to FanCam Brightens The Sports Technology Picture

  1. sportsnetworker January 5, 2012 at 12:39 pm #

    @tommy_vine we really think so, pretty revolutionary stuff. What are your thoughts about it?

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