Many NFL teams can attest that success on the gridiron doesn’t always translate into success in the Twittersphere. For NFL Twitter accounts, it’s all about fostering meaningful relationships with followers through timely and consistent engagement. Tweeting regularly is a key component of this strategy. Each tweet has the potential to either attract new followers or…
Tag Archives | New York Jets
Tim Tebow’s Last Stand
Word spread like wildfire this past Monday that the New England Patriots were signing Tim Tebow. But why did the sudden interest? And why did the Patriots wait so long? Let me clarify the ACTUAL thinking and reasoning behind this signing! No Revelation Tim Tebow has already had 2 stops in the NFL with the…
Twitter War Breaks Out Between Darrelle Revis, Richard Sherman
Richard Sherman of the Seattle Seahawks has only been in the NFL for two years, but has already established himself as one of the league’s biggest trash talkers. Last month, Sherman took to Twitter for a jab at Darrelle Revis of the New York Jets, who has established himself as an elite cornerback. The two…
Tim Tebow: A Sponsorship Monster
Tebow a Monster? The Tim Tebow chronicles are about to take center stage as the NFL season begins its final descent towards crowing a champion for the current season. And Tim Tebow will be anywhere but on an NFL football field when that final battle takes place. Once again, Tebow must audition for a job…
FanCam Brightens The Sports Technology Picture
As New Year’s Day comes and goes the sports fan is reminded of an interesting truth – the home viewing experience of a sporting event is beginning to outweigh the experience of actually being there. From high definition to 3D to 80 inch screens, anyone can essentially bring the “at the game feel” to home…
NFL App Brings A New Excitement To Watching Games
As a Philadelphia guy, I’m having a tough year watching The Nightmare Team that is the Philadelphia Eagles. My pain is best showcased in week 12 against the Patriots when the Birds took a 10-0 lead on one of the better teams in the league before laying their customary egg, getting outscored 38-10 the rest…
Where Are The Sports Social Networks?
Being that I’m a huge sports fan and an avid social media user, I always wonder why there are no good sports-themed social networks. Many have tried, but none have succeeded.
In my opinion, sports and social media are a perfect marriage. Sports fans love to talk about sports. We spend hours of every day watching, reading, and talking about the teams and players that matter to us. Sports fans also love to show and demonstrate our pride. We want to show the world our allegiances. And most importantly, there are plenty of instances where sports and social media have succeeded!
I spoke to my boss and great friend AJ Vaynerchuk about it. He brought up the valid question: “is there really a problem there that needs to be fixed?”
I’m not sure of the answer, but I’m going to talk it through right now:
Text Messages Aren’t Good for PR
Nothing is sure in this world except death, taxes and text messages that will come back to bite you in places that will hurt.
Right now, future NFL Hall of Fame quarterback, Brett Favre, is smarting from even the suggestion that he texted a former game-day reporter for the New York Jets (there is no verification of these stories and the investigation by the NFL is in its infancy). This news evolves as golfer Tiger Woods continues to reel from released text messages, voice mails and his eventual admission to infidelity that cost him millions of dollars in endorsements and his marriage during the past year.
My guess is that phone companies are vetting each future endorsement prospect like never before.
There is a lesson here for everyone, however: everything we record in type or voice and transmit via Internet, phone or cable, is forever traceable and transferrable. The messages are also resilient to destruction. They are the movie ticket stubs that we keep for years as mementos or prom dress that hangs in a closet decades after your big night. The big difference is that texts, emails and voice messages tell stories. There’s little to guess about what’s being communicated because it’s out there for people to read and hear if that once-special someone chooses to share what you may have assumed to be forever private.
Matthew Higgins On The New York Jets, Social Media and Sports Business
Gary Vaynerchuk and his team at VaynerMedia help manage the social media efforts of the New York Jets, where Matt is the Executive Vice President.
Matt goes into detail about a number of things the Jets are doing in regards to maximizing social media as an organization, but also how they are integrating it with the players as well. He talks about measuring social media ROI, how to get a job and work in sports, and a number of other nuggets you will want to know about. Make sure to watch this interview below, and follow him on Twitter @MHigginsJets.
Sports Debate: What Athletes Should Be Using Social Media?
Question: Who can benefit more from social media: small-time or big-time athletes? Ryan: My initial reaction is small time athletes and big-time athletes once their career is in a decline. I will start with the argument for small-time athletes. Upper echelon and mainstream athletes already have significant followings. Many have endorsement deals, sell tons of…
Attention Athletes Using Social Media: Care!
On September 21st, @NYJET_Prime tweeted to Dustin Keller, “Hey, I just sprung for a white Keller Titans Jersey, I’m starting to sniff favorite Jet ever, lol. Pls sign 15 year contract!” Two days later, Keller replied, “Hey @NYJET_Prime Thanks. Appreciate the support. Check out this video I made for you http://bit.ly/3PWTyz.” The ensuing reaction from…
How Twitter Gives Fans Free Access to Games (& Why Ochocinco is Brilliant)
In early July, the National Football League announced they would enforce a ban on players using Twitter during games. A Mashable article from July 9th stated, “If you were hoping for Chad Ochocinco to pull out his cell phone and tweet after scoring a touchdown this season, prepare to be disappointed.” Last week on uStream,…