The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Leigh Steinberg calls them ‘checkout days,’ when he would drink vodka from morning until night, often straight from the bottle. Divorced and living alone for the first time, he’d drink while sitting on his balcony overlooking Newport Bay or while in bed, sometimes half-conscious.”
“Comcast-Spectacor Chairman Ed Snider was today named to the Class of 2012 of Champions: Pioneers & Innovators in Sports Business, an award from the Street & Smith’s Sports Business Journal recognizing the architects and builders of sports.”
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As New Year’s Day comes and goes the sports fan is reminded of an interesting truth – the home viewing experience of a sporting event is beginning to outweigh the experience of actually being there. From high definition to 3D to 80 inch screens, anyone can essentially bring the “at the game feel” to home without spending the money on tickets, souvenirs, food and beer. In fact, today the sports organizations are the ones who need to lure fans with gimmicks to draw them in.
FanCam technology is certainly no gimmick, and it is the next big reason why fans will get back to attending sporting events.
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Steve is a recent graduate of Penn State University with a degree in Sports Journalism from the John Curley Center for Sports Journalism. He is currently working as a marketing and PR intern for Sports Networker.
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The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
“Media moves as well as labor harmony (or the lack thereof) shake up our annual list of the executives who set the agenda for North American sports.”
“Come April, Jose Reyes will probably be the first home batter at the new Miami Marlins ballpark, ushering in a promising age for an up-and-coming team. But what of the team and borough he leaves behind?”
Sports Networking
“It is important for business owners to find something that makes them stand out in their market — to differentiate themselves from their competition. And that is where personal branding comes into play. Personal branding is a proven method by which business owners can separate themselves from the rest of their market. A strong personal brand positions the business owner as an expert in his or her field — allowing him to attract more business without slashing prices.”
“The 49ers organization hosted a Women in Sports Forum to encourage the growth of women in sports-related careers.”
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Over the past year, Twitter has shown us its incredible power when it comes to talking about and sharing “breaking news” and current events (not just in sports). For example, last year’s Iranian presidential elections completely dominated Twitter for a number of weeks, and became the medium for finding out what was happening in the Middle East. Other major news events, like the Hudson River plane crash and Michael Jackson’s death, have proven the same.
July 1 marked the start of one of the biggest summers in the history of the National Basketball Association. A number of the league’s premier players, including LeBron James, Chris Bosh, and Dwayne Wade, became free agents. 2010 NBA free agency has been quite an experience, and Twitter has truly given fans an insight into free agency unlike we’ve ever had before. Like the events mentioned previously, Twitter has completely altered who controls the messaging and the way we gather information. [click to continue…]
Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
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July 1, 2010 was a date many basketball fans have had marked on their calendars for a couple of years now. The date marked the beginning of the National Basketball Association’s free agency period, one of the league’s most important summers ever. July 1 was the day that LeBron James, Dwayne Wade, Chris Bosh, and a few other high-profile NBA’ers became free agents. Several teams, including the Chicago Bulls, the New York Knicks, the Miami Heat, and the New Jersey Nets, have made pitches to the big three free agents.
Just before July 1, the Nets began to unveil a 225 foot x 95 foot painted sign on the side of a building at 34th Street & 8th Avenue in midtown Manhattan. The wall features prominent images of the Nets’ new owner, 6’8″ Russian billionaire Mikhail Prokhorov, and part owner & hip-hop legend, Jay-Z. Above their faces is the phrase, “The Blueprint for Greatness.” The Nets feel strongly about the direction their team is heading, and the wall is a tribute to the positive growth this organization continues to make. [click to continue…]
Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
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Tonight’s New York Rangers vs New York Islanders matchup at Madison Square Garden will be unlike any other in the long-standing rivalry. While the “Potvin sucks” chants, a look back in time, will be prevalent for the Isles visit, the theater at Madison Square Garden will hold a special eye into the first ever 3D NHL hockey broadcast. The game will be shown live at the theater and broadcast on MSG Network.
The telecast will be the first live live 3D sports event delivered to the home. While the 3D viewing experience is the NHL’s first foray into the extra-dimension, it hints what is to come as 3D sports is on course to be the hottest new trend in game viewing. This 3D game nips at the heels of ESPN ‘s January announcement about the launch of a new 3D channel to be released in June, which has a minimum of 85 3D events planned.
While definitely straight-up cool, especially for a sport like hockey filled with hits, flying pucks and dropping gloves, there are some new challenges that surface.
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Stephanie is an editor and project manager with Vaynermedia, working with the NHL to explore ways the league can use social media to engage fans and grow excitement around the game. She also hits the sports circuit as a freelance reporter for ESPN the Magazine, where she has been lucky enough to write since 2007. Her Flip cam is her favorite accessory. When not on Twitter and/or otherwise socially engaging, Stephanie enjoys snowboarding, cooking Italian food, the sport of hockey and taking years off her life watching her favorite teams, which include, but are not limited to, the New York Jets and the New York Mets.
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We’re now starting to see more and more teams getting involved with social media. This is great, but I think it’s time they start to look beyond only utilizing the major platforms (Twitter, YouTube, Facebook) and really start to embrace more emerging and niche platforms (Ustream, Tumblr, Flickr).
Every platform offers something different and therefore appeals to different types of people. Facebook and Twitter are (currently) more popular than others and should demand more time and resources, but surely the fans that use these emerging platforms deserve some love too? And surely there is value in these platforms for teams?
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Ash is the co-founder of FundSport.com a grassroots sports community providing sports clubs and athletes from around the world with professional, easy-to-understand advice and articles on all aspects of grassroots sport including sponsorship, fundraising, the Internet, social media, club management, PR and marketing. As well as being passionate about the development of grassroots sport Ash also has a keen involvement in the sports social media industry. You can follow Ash on Twitter at @ashread14
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