Sugar Bowl

FanCam Brightens The Sports Technology Picture

by Steve Richards|January 3rd, 2012

As New Year’s Day comes and goes the sports fan is reminded of an interesting truth – the home viewing experience of a sporting event is beginning to outweigh the experience of actually being there. From high definition to 3D to 80 inch screens, anyone can essentially bring the “at the game feel” to home without spending the money on tickets, souvenirs, food and beer. In fact, today the sports organizations are the ones who need to lure fans with gimmicks to draw them in.

FanCam technology is certainly no gimmick, and it is the next big reason why fans will get back to attending sporting events.

[click to continue…]

About Steve Richards

Steve is a recent graduate of Penn State University with a degree in Sports Journalism from the John Curley Center for Sports Journalism. He is currently working as a marketing and PR intern for Sports Networker.

Twitter | LinkedIn | More Posts (12)

{ 1 comment }

Sportsbiz Weekly Buzz – 11.12.20

by Lewis Howes|December 19th, 2011

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards

Sports Business

You Say Potato, Idaho Says Cha-Ching

“Companies that sponsor these games are hoping you’ll be thinking about them when you turn on the TV or walk into the stadium. From pizza and fried chicken to auto parts and insurance, 35 companies jumped in to have their name plastered on this year’s bowl games. But what’s really in it for these businesses, who are shelling out hundreds of thousands of sponsorship dollars?”

Tim Tebow Joining LeBron and Tiger as Stars Moving the Sports Needle

“Clearly, the Broncos quarterback is moving the sports needle nationally. But by how much, and who else is doing likewise? To get an answer we sought advice from a number of sources, including those in sports marketing, television and research.”

Sports Networking

A Sports Pioneer for Women

“Jean Price is being remembered as a torchbearer for women in sports, someone who was living an active lifestyle decades before it became vogue.”

How Your Personal Brand Will Get You Hired

“As Dan Schwabel has said before, ‘If a resume was the deciding factor in recruitment, there would never be a need for interviews.’ Here are some reasons how your personal brand can get you hired.”

[click to continue…]

About Lewis Howes

Web | Twitter | Facebook | LinkedIn | More Posts (187)

{ 0 comments }

Tim Tebow’s Marketing Potential

by Darren Heitner|January 4th, 2010

OPEN Sports I am tired of hearing “football experts” opinion that Tim Tebow does not have the make-up to be an NFL quarterback. “He’s too heavy.” “He starts his throwing motion too close to the ground.” “He takes too long to release the ball.” “He does not find the open receiver.” “His build is more suited for a fullback or tight-end.” Tebow recently stated that all he wants is a chance to prove himself as a quarterback at the next level. He will be given that chance, but even if he does not succeed in that position, he will still make enough money to support his lifestyle for the rest of his life.

As an agent, I have not involved myself in the sport of football as much as in my other divisions. Sometimes I cannot stand the characters involved. I am generalizing here, but football agents at times care less about ethics and the players often lack any sense of loyalty. Tim Tebow is the type of player who would make me forget that and instead be wishing he was a client of my agency.

[click to continue…]

About Darren Heitner

Darren Heitner is a CEO, sports agent, journalist, entrepreneur, and innovator. Darren created the first sports agent blog on the internet, SportsAgentBlog.com, which receives upwards of 5,000 unique visits per day from sports agents, athletes, media sources, and the general public. In the blog, everything from contract negotiations to endorsement deals are examined, providing the framework for a great deal of information upon which he has been able to depend. In 2009, Darren created EntertainmentAgentBlog.com, which has the same purpose of SAB, but focuses on the entertainment industry. Darren is also the CEO and Founder of Dynasty Athlete Representation, a full service sports and talent agency that handles contract negotiations, marketing endorsements, financial planning, legal services, etc. Darren graduated from the University of Florida in May 2007 with a Political Science Major and was valedictorian of his class. He is a member of many Honors Societies including, Florida Blue Key, Phi Beta Kappa, and Phi Kappa Phi. He is now in his third and final year at the University of Florida Levin School of Law, where he is serving his second consecutive term as the President of the Entertainment and Sports Law Society.

Web | More Posts (9)

{ 8 comments }