Tag Archives | boston celtics

Boston Celtics-Social Media In Sports

Social Media In Sports: With New Initiative, Boston Celtics Unveil Fans’ Tweets At TD Garden

By on November 13, 2012 in Social Media in Sports

With 17 championships to their name, the Boston Celtics have been as dominant as any franchise in the NBA. While their success on the hardwood is certainly well-known to those in the basketball community, it’s the Celtics utilization of social media in sports that maybe isn’t getting the recognition it deserves. The Celtics boast overRead more →

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5 NBA Teams to Follow on Google+

By on November 7, 2012 in Social Media in Sports

We’ve already covered Facebook and Twitter as we highlight the NBA on social media and which teams are dominating social media. We now move over to Google+ where some franchises are utilizing the growing social networking site. Some of these you’d expect based on geographical location and demographic, but other medium market teams are reallyRead more →

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NBA Social Playoffs: And The Winner Is?

By on May 9, 2012 in Social Media in Sports

What if the NBA Championship wasn’t decided on the court, but rather from social media follower numbers? This infographic done by The Score, takes all on court performance out the window and shows who would win the NBA Championship if it was determined by social media. Here is the breakdown of the winner of theRead more →

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FanCam Brightens The Sports Technology Picture

By on January 3, 2012 in Sports Technology

As New Year’s Day comes and goes the sports fan is reminded of an interesting truth – the home viewing experience of a sporting event is beginning to outweigh the experience of actually being there. From high definition to 3D to 80 inch screens, anyone can essentially bring the “at the game feel” to homeRead more →

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Sports Jobs Interview Series – Peter Stringer – Boston Celtics – Director, Interactive Media

By on November 7, 2011 in Featured Articles, Sports Jobs

This interview is part of our Sports Jobs interview series where we talk to successful sports business professionals about their role in sports, how they got there, what a typical day looks like and advice they would give to sports business students looking to land their dream job in the sports industry.  Sports Jobs – Peter StringerRead more →

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Overtime Post – Networking on the Road

By on November 14, 2010 in Sports Networking

It is the third week of the Overtime Post, and both Lewis and I are on the road this week. Ironically, he went from the east coast to the west, and I’m going from the west to the east. Twitter is great, but nothing beats real hi-fives, fist pumps, and sharing stories in person. If you’reRead more →

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Interview with Boston Celtics’ Peter Stringer on Social Media

By on November 12, 2010 in Social Media in Sports

As Director of Interactive Media for the Boston Celtics, Peter Stringer (@PeterStringer) oversees the social media entities of one of the NBA’s most successful, storied and beloved franchises. I caught up with Stringer recently and asked him about social media, engagement, mobile apps and how job seekers can help their cause through social media. WhatRead more →

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Creating Great Content with Social Media

By on October 19, 2010 in Social Media in Sports

This is part of a short blog series where we take a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can see the other posts here.

In the first two posts of this series I covered the importance of listening in social media and turning your sports team into a social experience. In last week’s post I briefly touched on the importance of content. Today’s post we’re going to take a deeper look into this subject.

You Have Great Content

Everyone has the ability to produce great content, whether you’re an amateur soccer team or an NBA franchise. Producing great content is not about glitz and glamour. If you’re making videos it’s not the quality of the camera that makes the difference; with blogs it’s not the widgets and plug-ins that make it successful. It’s the content.

Think about what content people will want to see: fans, players, coaches, sponsors – what appeals to them? What will make them continue to pay an interest in you? And importantly when you’re looking to expand your fan base and reach new fans, what will they share? That is your great content.

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Top 10 Most Followed Sports Teams on Twitter

By on May 27, 2010 in Social Media in Sports

It’s no surprise that sports teams all over the world are realizing the power of 140 characters or less. Twitter allows organizations to keep their fan base updated on events, stories, and up to the minute scoring, which has resulted in a growth of the number of followers for certain teams. Teams in major sports marketsRead more →

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