Manchester United is certainly a well-recognized brand across the pond in England. Yet, even in the United States, the 19-time English Premier League champions have their fair share of supporters. While superstars Wayne Rooney and Rio Ferdinand are using their popularity on social media as leverage in sports sponsorship negotiations, the team hopes to use…
Tag Archives | sports sponsorship
The Top News In #Sportsbiz – 11.05.12 – 11.12.12
The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business Astros Name 27-Year-Old David Stearns Assistant General Manager The Houston Astros have a new assistant general manager, and it’s David Stearns. This wouldn’t normally be huge news, but Stearns is only 27 years old. “David was highly recommended…
Ravens’ RB Ray Rice Invests For The Future With Sports Business Decision
Ray Rice knows he won’t be receiving a paycheck for playing in the NFL for forever. And he sure doesn’t want to ever go broke. So, what has the current Baltimore Ravens running back done to put himself in the best position possible financially once his playing days are over? The two-time Pro Bowler recently…
‘I Hate Facebook Timeline!’; Not So for Canadian Speed Skater Brittany Schussler
Amateur athlete sponsorship and social media are becoming increasingly intrinsically linked. Many athletes are limited by their National Sport Federations on the placement of personal sponsors branding on their race gear. As a result, they must great creative to unlock value and solicit additional supporters. But how does an athlete, after building up an online…
The Top News In #Sportsbiz – 10.29.12 – 11.05.12
The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business 10 NEXT Class Of 2012 SportsPro and the Ivy Symposium are delighted to announce the ten exceptional young sports executives that make up the 10 NEXT Class of 2012. The 10 NEXT was conceived as an award…
Blake Griffin Officially Signs Sports Sponsorship Deal With Jordan Brand
On the court, Chris Paul and Blake Griffin are the 1-2 punch as the face of the Los Angeles Clippers. This past Friday, Griffin joined the elder Paul as teammates in another way by signing a sports sponsorship deal with the Jordan Brand. During Griffin’s rookie season in 2009-10, he signed on with Nike, so…
The Top News In #Sportsbiz – 10.22.12 – 10.29.12
The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business NBA Commissioner David Stern To Step Down Feb 1, 2014 David Stern’s long, storied, occasionally polarizing tenure as NBA commissioner will come to a close on Feb. 1, 2014, exactly 30 years after it began. When the…
Navigate Launches Groundbreaking Sports Sponsorship Valuation Software
In the multibillion dollar sports industry, sports sponsorships account for a major portion of the billions of dollars spent each year. As reported by IEG, a leading sponsorship research firm, companies paid $18 billion for sports sponsorships in North America just in 2011. With substantial amounts of money invested in sponsorships, companies and sports properties…
The Top News In #Sportsbiz – 10.15.12 – 10.22.12
The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business New York Yankees: Possibly $100-Million Losers With Rodriguez’s Contract Now that the Yankees have been eliminated from the playoffs in one of the worst crash-and-burns in recent sports history, there is growing speculation that Alex Rodriguez…
The Top News In #Sportsbiz – 10.08.12 – 10.15.12
The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business Nationals Lose Out On Millions By Failing To Make World Series Early Saturday morning, minutes after his team suffered a devastating, season-ending loss to the St. Louis Cardinals, Washington Nationals general manager Mike Rizzo stood his…
The Top News In #Sportsbiz – 10.01.12 – 10.08.12
The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business NHL Agents Feel Pinch Of Labor Stoppage We hear it every time there is a labor dispute in pro sports: Millionaire players against mega-millionaire owners. That’s true again in the current NHL lockout, which is threatening…
Kings Secure Record Number Of Sports Sponsorships For 2012-13 Season
Sports sponsorships are such integral components to sporting events around the world. With companies committing a specified amount of money to professional teams, they’re looking for increased awareness of their company along with brand building in return. And for the Sacramento Kings, the NBA franchise has secured a record number of sports sponsorships for the…