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The Top News In #Sportsbiz – 10.15.12 – 10.22.12


The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns

Sports Business

New York Yankees: Possibly $100-Million Losers With Rodriguez’s Contract

Alex RodriguezNow that the Yankees have been eliminated from the playoffs in one of the worst crash-and-burns in recent sports history, there is growing speculation that Alex Rodriguez has played his final game in pinstripes. Even if the Yankees can find a team that wants ARod, the bigger issue is the $114 million remaining on his contract and how much will the Yankees have to pay.

The Answer: A LOT.

Buster Olney of reported on ESPN Radio that he spoke with several general managers that if ARod were a free agent, he would probably only get a one-year, $5 million deal. Bob Nightengale of USA Today also spoke with several GMs and executives, and their consensus was that Rodriguez was worth $7-10 million.

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Sports Networking

Inside The Sports Business Volunteer Experience

IMGRecently, I had the pleasure of volunteering at the IMG Sports Marketing Symposium in New York. It was my second volunteer experience in less than one month’s time. Along with the legendary agency IMG, the Sports Business Journal/Sports Business Daily (SBJ/SBD) co-hosted the event at the Crowne Plaza Hotel in Times Square.

Similar to how I landed a volunteer gig at the Bloomberg Sports Business Summit, I simply paid attention early on to when the event was promoted in the SBJ/SBD’s email and print marketing campaigns. A few emails later to the appropriate people, and I was added to the team.

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Sports Marketing

Bears’ Pink Campaign Aims To Fire Up Female Fans

Chicago Bears-Breast CancerMost people don’t associate the macho image of the National Football League with lingerie, pink gloves and jewelry. But football’s female fan base is growing and many teams, including the Chicago Bears, are tailoring their marketing to women.

“What started as, ‘Why is everyone wearing pink?’ has now become ‘Every player is wearing pink because it’s breast cancer month,’” says John Rowady, president of rEvolution, a Chicago-based sports marketing firm. “I think it is a great credit to the efforts of the NFL in raising awareness and using their popularity for a good cause.”

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Sports Sponsorship

Lance Armstrong & Why Sponsors Need To Rethink Athlete Endorsements

Lance ArmstrongLance Armstrong: champion to many, cheater to others. Tireless hero who battled cancer and won; soulless jerk who used drugs to make millions. People have long been, and will continue to be, divisively split on Armstrong, arguably the best (or worst) cyclist of all time.

On Wednesday, many ofArmstrong’s sponsors stepped across that line, dropping him on the same day he stepped down as chairman of Livestrong, the cancer charity he founded in 1997.

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Sports Sales

Behind The White Sox Decision To Reduce Ticket Prices For 2013

White SoxThe White Sox hope to carry the momentum gained in the field last season over to the stands in 2013.

The team announced Thursday it will lower ticket and parking prices in 2013 after attendance dipped below 2 million in 2012 for the first time in eight seasons and decreased for a sixth straight season. The White Sox drew only 1.965 million fans to U.S. Cellular Field this season even though club was in contention for all but two games.

In an attempt to “reconnect” with the fan base, White Sox senior vice president of sales and marketing Brooks Boyer detailed a plan in which 87 percent of season ticket prices will be reduced or stay the same as they were in 2012.

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Sports Social Media

Talking Soccer And Social Media With Sports Illustrated’s Grant Wahl

Grant WahlIf you’re a content-starved, social media-savvy soccer fan in America, chances are high that Grant Wahl’s among your most essential Twitter follows. The Sports Illustrated senior writer and Fox Soccer TV analyst is the most prominent American journalist covering the “beautiful game” and as a never-ending source of analysis, news and features is a perfect portal for keeping up to date with soccer stateside and around the world.

Wahl joined Twitter in summer 2009, right around when he transitioned to covering soccer full time for SI and (he previously wrote about college basketball). He calls that a “fortuitous” bit of timing and has since amassed more than 250,000 followers on the network. Twitter has since become an integral part of his job and a centerpiece to how he finds stories, keeps up on soccer news and interacts with fans, players and other journalists. recently caught up with Wahl to talk about how social media has affected the soccer landscape, how it unifies fans of the world’s most global sport and how it’s changed his job over the past few years.

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Sports Media

Fox, NASCAR Agree To Eight-Year Extension For Sprint Cup Races

NascarFox Sports will continue to telecast the Daytona 500 and 12 other Sprint Cup races as part of an eight-year contract extension between Fox and NASCAR, the companies announced today.

According to the SportsBusiness Journal, Fox will increase its payment to NASCAR by approximately 36 percent, from $1.76 billion for their current eight-year deal, which expires in 2014, to $2.4 billion from 2015-2022.

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Sports Jobs

Jobs In Sports And Fitness: How To Land Your Dream Job In Sports

Sports FitnessYou’ve heard about jobs in sports medicine – those illustrious, high-profiled professional sports gigs where the team physician runs onto the NFL field to inspect an injured star player. But, how about those behind-the-scenes careers, specifically jobs in sports and fitness, a subcategory of sports medicine? Ever thought about pursuing a job in this particular field?

Physical therapists, sports dietitians, athletic trainers, physical education teachers, and other careers are within jobs in sports and fitness. The spectrum extends even further, but here, Sports Networker highlights physical therapy and athletic training, arguably two of the most popular career paths within sports and fitness.

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Sports Technology

Rapper-Style Headphones Hitting The NBA By Storm

Beats By DreIn the past few years, NBA broadcasts have extended the airtime of players walking into arenas and hanging out in locker rooms before games — even using freeze-frames so the commentators can analyze what they’re doing and wearing. Any why not? The pros are playing more and more of a colorful gadgetry game, from designer shades to high-end watches to man purses, which LeBron James and Dwyane Wade blew up during last season’s Finals.

So what’s next? Some players around the league believe the trend of sleek and colorful rapper-inspired headphones will continue to grow. Expensive handheld devices now have expensive headphones to match, because that’s how rappers do it — big.

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One Response to The Top News In #Sportsbiz – 10.15.12 – 10.22.12

  1. Elane October 7, 2014 at 5:15 pm #

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