The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business Cardinals Safety, Adrian Wilson, Owns Shoe Business The Cardinals are surprisingly undefeated after three games, and they beat Philly this past Sunday without five-time Pro Bowl safety Adrian Wilson. Impressive, since the 33-year-old was rated last…
Tag Archives | sports sponsorship
The Top News In #Sportsbiz – 09.17.12 – 09.24.12
The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business $40-Million Loss Predicted For Vancouver If NHL Lockout Lasts A winter without the NHL will not only mean disappointed Canucks fans but millions of dollars in lost revenue for Vancouver’s many sports bars and hotels. “It…
Angels’ Mike Trout Inks First Big Sports Sponsorship Deal Of Young Career
He is barely 21 years old, but Los Angeles Angels of Anaheim centerfielder, Mike Trout, is well on his way to making himself a household name in Major League Baseball. Batting well over .300, with 27 homeruns and 77 RBIs as of last Friday, Trout is undoubtedly one of the favorites to win Rookie of the Year and perhaps…
Turning Participants to Fans: Bridging the Gap Between Recreational and Pro Track & Field Athletes
When people think about low-paying (or non-paying) entry-level jobs, professional athletes usually don’t come to mind. Two blog posts by the Track and Field Athletes’ Association this year highlighted the shallow financial opportunities for elite track and field athletes; the necessity of combining multiple sponsorships, funding sources and day jobs for elite athletes; and the…
USA’s Gabby Douglas Goes For Gold In Nintendo Marketing Campaign
At the 2012 Summer Olympics in London, USA Olympic gymnast, Gabby Douglas, came home with not one, but two, gold medals. The 16-year-old from Virginia Beach, Va. came in first in the team all-around, and she received top honors in the individual all-around as well. Six weeks later, and the now highly-recognizable teenager is once…
UFC’s Jon Jones Extends Sports Sponsorship With Everlast
Sold in roughly 75 countries and across 6 continents, Everlast is the world’s leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment. Earlier this week, the company — which is headquartered in New York — extended its exclusive sports sponsorship with MMA world champion, Jon “Bones” Jones. Jones, who became a part of…
The Top News In #Sportsbiz – 09.10.12 – 09.17.12
The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business LeBron James Making Agent Change By Hiring Childhood Friend, Rich Paul LeBron James began his professional basketball career as a client of Aaron Goodwin. Goodwin negotiated LeBron’s on-court contract and off-court marketing deals, including the lucrative $90 million…
The Top News In #Sportsbiz – 09.03.12 – 09.10.12
The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business Big 12 Strikes New Deal With ABC/ESPN, Fox The Big 12 Conference announced Friday it has reached an agreement on a 13-year media rights deal with ABC/ESPN and Fox. The deal is worth $2.6 billion, an…
The Top News In #Sportsbiz – 08.27.12 – 09.03.12
The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business 50 Years Of Fantasy Football: The Story Of Andrew Mousalimas With his grandson on one side and his son-in-law on the other, 87-year-old Andy Mousalimas chose Philadelphia Eagles running back LeSean McCoy with the first pick of…
Cadbury’s Olympic Sports Sponsorship Leads To 2.5 Million Social Media Fans
Since the beginning of the new calendar year, Cadbury Chocolate has made its presence known across its UK social media channels — and in a very big way at that. As a sponsor of both the 2012 Summer Olympic Games in London as well as the Paralympics, the Kraft-owned chocolate brand has added 2.5 million fans…
The Top News In #Sportsbiz – 08.20.12 – 08.27.12
The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business Lance Armstrong Gives Up Fight Against USADA Charges Lance Armstrong is giving up his fight against the latest wave of charges by the U.S. Anti-Doping Agency , which will likely rule that the seven-time Tour de…
Anheuser-Busch, MLB Properties Extend Sports Sponsorship to 2018
Major League Baseball and Budweiser have co-existed for the past thirty-plus years, and earlier Wednesday, the two parties agreed to extend that relationship. MLB Properties and Anheuser-Busch settled on a six-year extension of the sports sponsorship agreement that lists Budweiser as the Official Beer Sponsor of the MLB. Anheuser-Busch will continue to have exclusive rights…