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The Top News In #Sportsbiz – 11.05.12 – 11.12.12


The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns

Sports Business

Astros Name 27-Year-Old David Stearns Assistant General Manager

Houston AstrosThe Houston Astros have a new assistant general manager, and it’s David Stearns. This wouldn’t normally be huge news, but Stearns is only 27 years old.

“David was highly recommended by several industry experts,” Astros general manager Jeff Luhnow said. “His experience working at Major League Baseball as well as with three different clubs will be an asset for us.”

Stearns is a 2007 Harvard graduate and spent 2008-11 working in MLB’s office of the commissioner. He spent last season as the Indians’ director of baseball operations and also has experience working with the Mets, Pirates and the Arizona Fall League.

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Sports Networking

Overcoming Excuses To Finally Break Into Sports

Sports NetworkingBreaking into sports is an extremely difficult thing to do, yet even more rewarding if done the right way. There are tons of ambitious young men and women out there who want to work in a field that is simply overcrowded.

The ones that successfully break through the mold are the ones that have a burning desire to do so and will not let anything stand in their way, including excuses. Below are a few of the most of the common excuses that aspiring professionals make about breaking into sports, followed by practical advice for overcoming them:

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Sports Marketing

Johnny Manziel Jerseys In Stores Monday

Johnny ManzielTexas A&M redshirt freshman quarterback Johnny Manziel is turning heads. In nine games, he has thrown for more than 2,500 yards and for 16 touchdowns and is closing in on 1,000 rushing yards.

Manziel, who has taken to the nickname of “Johnny Football,” has the team at an impressive 7-2 in the Aggies’ first year in the SEC. But look through the stands at games when the Aggies are playing and you won’t see Manziel’s No. 2 jersey. It will be hitting retail for the first time this Monday.

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Sports Sponsorship

Liberty Mutual Signs On As Official Sponsor Of U.S. Olympic Committee Through 2016

Liberty Mutual

Liberty Mutual has been announced as the official property and casualty and life insurance sponsor of the U.S. Olympic and Paralympic Teams for the 2014 and 2016 games in Sochi, Russia, and Rio de Janeiro.

“I am happy to welcome Liberty Mutual to the family of great USOC sponsors, and I am eager to work together over the coming years in support and celebration of Team USA athletes,” says Scott Blackmun, chief executive officer of the United States Olympic Committee (USOC). “Liberty Mutual is dedicated to sport at all levels – from youth sports to the highest level of international competition – and it will be a great partner to our U.S. Olympic and Paralympic athletes.”

Sports Sales

Last Second Tickets Aims To End The Empty Seat Epidemic

Last Second TicketsStadiums everywhere are suffering from the virus known as empty seat syndrome. The syndrome is believed to be caused by lack of sales or surplus inventory. No stadium in the world is immune to such disease as the most notable victim was the stadia of the London 2012 Olympics.

Symptoms have included player fatigue from no fan energy in the stadium, looking sickly on TV from lack of fans and depleted counts of ticket revenue. Luckily for those suffering arenas, there could be a cure for this profitability paralyzing disease in Last Second Tickets.

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Sports Social Media

13 Biggest Social Media Moments Of 2012

Sports Social MediaFrom epic outbursts to creative marketing to moments of spontaneous fascination, 2012 was a seriously exciting year in the world of sports and social media. Digital technology became more ingrained than ever in how sports stars and teams reach the masses, as well as in how fans consume content and interact with media and one another.

As the year begins to wind to a close, we decided to take a look back on a handful of our favorite moments. From a tweeting NASCAR driver to Linsanity to a gymnastics meme for the ages, check out our most memorable moments in the gallery above. Then add your own in the comments below.

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Sports Media

Why ESPN Is Worth $40 Billion As The World’s Most Valuable Media Property

ESPNWalt Disney reported fourth quarter earnings Thursday that matched Wall Street estimates, but the stock is down more than 5% Friday after revenues came up just short of expectations. Disney is a wildly diverse company with theme parks, movie studios, cruise ships, consumer products and the ABC TV network.

But once again, cable networks were the driving force behind Disney’s earnings, responsible for 57% of the company’s total operating income. The cable channel doing most the heavy lifting for Disney is ESPN, which along with a contribution from the Disney Channel, generates more profits than the rest of Walt Disney combined.

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Sports Jobs

Jobs In Sports Psychology: How To Land Your Dream Job In Sports

Sports PsychologyWant to help professional athletes perform at their most optimal level? Or how about guide a struggling youth overcome his or her mental problems on the field or in the gym?

Well, how about becoming a sports psychologist. Sports psychologists focus on athletes’ and coaches’ minds — both young and old — in order to help them achieve their goals on and off the field of play.

Additionally, sports psychologists assist athletes in recovering from injuries as well as coping with the day-to-day pressures of competition.

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Sports Technology

Pogoseat App Spares You From Seat-Swapping Shame On Gameday

PogoseatIt’s a familiar scenario for any sports fan: Go to the game and settle into your nosebleed seats, only to spot a bunch of empty primo spots closer to the action. So you give it a few minutes, and then move down.

Everything is awesome and you’re engrossed in the game — until an usher shows up and asks to see your ticket stubs. Red-faced, you’re forced to take the walk of shame back to the boondocks. Pogoseat aims to kill that humiliation once and for all.

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