Tag Archives | sports sponsorship

Cadbury’s Olympic Sports Sponsorship Leads To 2.5 Million Social Media Fans

By Mark Burns on August 29, 2012 in Sports Sponsorship

Since the beginning of the new calendar year, Cadbury Chocolate has made its presence known across its UK social media channels — and in a very big way at that. As a sponsor of both the 2012 Summer Olympic Games in London as well as the Paralympics, the Kraft-owned chocolate brand has added 2.5 million fansRead more →

The Top News In #Sportsbiz – 08.20.12 – 08.27.12

By Mark Burns on August 27, 2012 in Sportsbiz Weekly Buzz

The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business Lance Armstrong Gives Up Fight Against USADA Charges Lance Armstrong is giving up his fight against the latest wave of charges by the U.S. Anti-Doping Agency , which will likely rule that the seven-time Tour deRead more →

Read full story • Comments { 1 }

Anheuser-Busch, MLB Properties Extend Sports Sponsorship to 2018

By Mark Burns on August 23, 2012 in Sports Sponsorship

Major League Baseball and Budweiser have co-existed for the past thirty-plus years, and earlier Wednesday, the two parties agreed to extend that relationship. MLB Properties and Anheuser-Busch settled on a six-year extension of the sports sponsorship agreement that lists Budweiser as the Official Beer Sponsor of the MLB. Anheuser-Busch will continue to have exclusive rightsRead more →

Read full story • Comments { 0 }

Honda Grabs First-Ever Sports Sponsorship With An East Coast Venue

By Mark Burns on August 15, 2012 in Sports Sponsorship

With the Barclays Center set to open in six weeks on September 28, American Honda Motor Co., Inc. has recently formed a sports sponsorship with the Brooklyn Nets/Barclays Center, making Honda the 10th Founding Partner of the arena. The marketing agreement marks Honda’s first-ever sponsorship with a sports/entertainment venue on the East Coast, and it joins otherRead more →

Read full story • Comments { 2 }

Wasserman Media Group Leading in Athlete Representation at 2012 Summer Olympics

By Mark Burns on July 27, 2012 in Sports Business

It’s no secret that Wasserman Media Group is one of the most world renown sports marketing and representation agencies. Being held in the same category as Creative Artists Agency, IMG, and Octagon, Inc. Wasserman is a global leader with expertise in media rights, consulting, partnership/business development, and athlete representation. The agency represents a bevy of athletes suchRead more →

Read full story • Comments { 0 }

Best In #SportsBiz This Week

By Lewis Howes on June 15, 2012 in Sportsbiz Weekly Buzz

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business EPL scores $4.7b television deal The English Premier League has secured its status as world football’s richest competition with an astonishing $4.7 billion deal for domestic TV rights for three years. The agreements,Read more →

Read full story • Comments { 0 }

How Jersey Sponsorship Will Penetrate the Big 4 Sports

By John Huckle on June 6, 2012 in Sports Sponsorship

Potential Jersey Sponsorship in the Big 4 Sports A recent article in the Sports Business Journal declared that jersey rights fees for the Big 4 pro sports leagues could total over $370 million. That’s a lotta cake to leave on the plate! It would logically suggest (given revenue-hungry owners and increasingly desperate advertisers)Read more →

Read full story • Comments { 1 }

Monetizing Social Media In Sports with SF Giants Bryan Srabian (Part 3)

By Trevor Turnbull on April 12, 2012 in Sports Sponsorship

Part 3 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Ok….so we’ve discussed how social media can help sports teams engage with their fans. But, is it possible (or appropriate) to look at social media as a way to increase revenues? Social media sponsorship and monetization are hot topicsRead more →

Read full story • Comments { 2 }

5 Tips To Land A Job In Sports Sponsorship

By Michael Rudd on March 23, 2012 in Sports Jobs

Everyone wants a career in sports. But how do you get it? This post is very simple in purpose and yet overly important for your life and your career. We all grow up cheering for our favorite sports teams and saying we are going to play for them one day. Unfortunately we don’t all getRead more →

Read full story • Comments { 6 }

Sportsbiz Weekly Buzz – 12.2.21

By Lewis Howes on February 21, 2012 in Sportsbiz Weekly Buzz

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business How Much Is Linsanity Worth? “Lin is the flavor of the week on Madison Ave., a mover of the stock market and a catalyst for a countless number of business proposal pitches. ‘This has crossedRead more →

Read full story • Comments { 0 }

Sportsbiz Weekly Buzz – 12.2.14

By Lewis Howes on February 14, 2012 in Sportsbiz Weekly Buzz

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business ACC Expansion Will Pay Off In New TV Deal “ACC expansion will mean at least $1 million to $2 million a year in additional revenue for each of the conference’s existing schools, according toRead more →

Read full story • Comments { 0 }

Sportsbiz Weekly Buzz – 12.2.7

By Lewis Howes on February 7, 2012 in Sportsbiz Weekly Buzz

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Baseball, Not Football, Has the Super Salaries “Welker makes $2.5 million a year. That’s a great haul until you consider what a worker bee like Welker would make in a baseball uniform. There always hasRead more →

Read full story • Comments { 0 }