I have been in 100% commission radio and media sales going on a decade now. I have been in sports sales for a little over five years and worked with over 500 clients. I have also probably worked with well over 200 different reps on sales team no bigger than 5-8 in size; which is…
Tag Archives | Sports Marketing
Oracle And Ellison Win Big At America’s Cup
The saying goes “winning isn’t everything.” But in the world of sports sponsorships and branding, it’s a little more than something. Oracle can vouch for that, as their sponsored American team sailed to a dramatic comeback victory in the latest America’s Cup. Oracle a big winner in America’s Cup Winning always puts brands and sponsors…
The Top News In #Sportsbiz – 09.23.13 – 09.30.13
This week’s top news in the #SportsBiz includes Texas Motor Speedway installing the world’s biggest video board, standing at 218 feet wide by 94½ feet tall. Other news includes SeatAdvisor launching TicketResell, NASCAR’s awesome fan and media engagement center, a possible rebrand from the Washington Redskins, and Syracuse offering a free sports marketing class. Read on…
‘The Sporting Nation’ Markets Sports To A Multi-Cultural United States
Leagues, websites, and major networks are trying to figure out ways to better market sports to the growing US Latino communities. TheSportingNation.com may be on to something with their unique approach to reaching the market. Part of their mission is to bring together both US and Latino markets and provide them with a unified sporting…
PepsiCo’s CEO Indra Nooyi Explains How Companies Can Better Market To Women
At the inaugural Game Changers conference, held by Sports Business Journal, marketers gained some valuable information on how to use sports to market to women. PepsiCo Chairwoman and CEO Indra Nooyi gave insight on the need for marketers to reach out to women who love sports. PepsiCo gives some insight While speaking at the event,…
Madden 25 Finds Success In “The Bet” Campaign
With the recent release of Madden 25, EA sports was looking to better their marketing efforts. By utilizing Colin Kaepernick, Russell Wilson and the rivalry between their respective teams, the company has come up with some marketing gold. Wilson wins the “eyebrow shaving bet” in Madden 25 ad Everyone with a vested interest in football…
The Top News In #Sportsbiz – 09.09.13 – 09.16.13
Top news in the #SportsBiz this week showcases tennis utilizing IBM analytics to better players and business. Other news includes the legend of Boomstache, the NHL setting their sights high, MAG taking their marketing efforts on the road, and BNY Mellon partnering with Levis’ Stadium. Read on for more. Sports Technology IBM uses analytics to…
MSE To Offer Rewards For Season Ticket Holders
Have you ever wanted to be rewarded for all those sports tickets you buy? If you’re a fan of Washington teams, you may be in luck. Monumental Sports and Entertainment (MSE) has just launched a program to do just that: Reward fans for being loyal ticket purchasers. The program sees MSE partner with E Group…
Modern Art and Sports: A Passionate Relationship
The worlds of art and sports are not all that different. Each medium conjures emotion, depicts internal conflict and creates lasting memories. From logo and uniform design to iconic sports photography to sculptures of legends outside sporting arenas, art and sports have formed a bond that is inseparable. Both art and sports are such important…
Super Bowl Halftime Show, The Pinnacle Of Pepsi’s Marketing Season
The Super Bowl is the mecca of sports marketing and media advertising. It’s no surprise that a company like PepsiCo has the official naming rights to the halftime show: The Pepsi Super Bowl XLVIII Halftime Show to be specific. And that’s not all Pepsi has in mind this football season. With the NFL kicking off…
The Top News In #Sportsbiz – 09.02.13 – 09.09.13
This week’s Top News In #Sportsbiz includes the NFL RedZone as a perk for “The Membership Club” and the Jacksonville Jaguars creating “Stand United Fridays” to engage fans. Other news includes the Galaxy Gear being pre loaded with MyFitnessApp, Beaver Stadium attendance dropping, and MLB teams trash talking on Twitter. Get in and get your…
Strategies For Boxing Promotions Are Evolving; Mayweather Vs Alvarez Is Proof
The boxing world is changing, whether people like it or not. It’s claimed that UFC and other fighting sports are taking control of the market. That being said, promoters of boxing are having to change their overall marketing strategy for the sport. The evidence is in the upcoming Mayweather vs Alvarez fight, set to take…