Top Menu

Oracle And Ellison Win Big At America’s Cup

Team Oracle USAThe saying goes “winning isn’t everything.”  But in the world of sports sponsorships and branding, it’s a little more than something.  Oracle can vouch for that, as their sponsored American team  sailed to a dramatic comeback victory in the latest America’s Cup.

Oracle a big winner in America’s Cup

Winning always puts brands and sponsors in the spotlight, which is right where they want to be.  America’s Cup is no different, especially for Larry Ellison’s brand Oracle.  Rob Prazmark, CEO of 21 Marketing, explains:

“Oracle is really code for Ellison.  Ellison uses sailing and his America’s Cup victories to further Oracle’s business relationships.”

The Oracle brand was the number one trending topic on Twitter on Wednesday.  If that doesn’t say enough, Ammiel Kamon – Kontera’s vice president of marketing – says that during the Cup, people were seeing the Oracle brand 16 times more than usual.  He explains that people were seeing the brand’s name in searches, on Twitter, and in publications.  “It’s like getting a year’s worth of marketing in one month, he said.

Oracle also knows how to time things well.  The brand’s big tech fest, Oracle OpenWorld 2013, concluded Thursday in San Francisco.  Fortunately, the timing really aligned well with the America’s Cup victory.  Oracle enticed folks to attend the race with commemorative T-shirts that were promised to the first 1,000 attendees. The brand really drove home the “campaign” by allowing attendees to have their picture taken with the Cup.  Oracle Chief Marketing Officer Judith Sim told USA TODAY:

“Winning this, and its effect on the brand name, is priceless.  There is no measurement I can put on this.”

Again, the billionaire Larry Ellison also experienced some personal brand growth from the win as well.  Luckily for everyone with stock in Oracle, Ellison choses to reinvest that brand growth in his company.  This is a classic example of how one can grow a brand by utilizing the sports spectrum.

About Oracle

Oracle is shifting the complexity from IT, moving it out of the enterprise by engineering hardware and software to work together—in the cloud and in the data center. By eliminating complexity and simplifying IT, Oracle enables its customers—400,000 of them in more than 145 countries around the world—to accelerate innovation and create added value for their customers.

Photo credit - telegraph.co.uk

sports-networker_AFP_728x90

Latest Posts by Josh Hoffert

HUB_2197485b

The Olympic Games only come around every four years; not news to most.  But what happens to Olympic athletes and lesser known sports during those four long years? As Dr Andrea Eagleman explains, they are using social media to remain in the limelight. “Olympic sports and athletes are only in the spotlight every four years, but…

emirates2

It appears that Arsenal FC and Emirates have found a sweet spot in the mind of sports consumers in the UK. In REPUCOM’s Sponsorlink study, it was found that 88 percent of sports fans in the UK are aware that Emirates owns the naming rights to Arsenal’s home stadium.  Additionally, the shirt sponsorship between the two…

70a7a8bc-3a06-4a2a-b03e-968890d6e366_bowl-games-map2

Alas, it’s the season many college fans have been waiting for:  College Football Bowl Season.  And tis’ the season to give, right? In what has become a tradition, official “swag bag” lists for each bowl game have been released. In case you are wondering, those who participate in bowl games around the country are awarded…

securedownload

The NHL’s Winter Classic series has a short, yet storied six year history.  In years past, the event has been worthy of great promotions and marketing efforts. This year will be no different. As the rivalry between the Toronto Maple Leafs and the Detroit Red Wings gets a Winter Classic makeover, HBO cameras will be…

Nelson-Mandela’s-Top-Five-Contributions-to-Humanity

Top news in the #SportsBiz for the week includes a short write-up celebrating Nelson Mandela’s life.  News topics include Discover’s Fan Loyalty Poll, Cal football partnering with Kabam for a stadium naming rights deal, the MLS Final featuring two small market teams, and Levi’s stadium being loaded with technology.  To get a full dose of…

131204134959-sochi-olympics-snowboard-uniforms-us-burton-single-image-cut

“Look good feel good, feel good play good.”  This expression has been used over and over again within the sports world.  College athletes take this seriously, while action sports stars take it to heart. Fortunately for the US Olympic Snowboard team, Burton is behind the design of the new uniforms and they look oh-so-good. Heirloom…

mclaren-mp4-28-2013-formula-one-race-car_100417377_l

Sports Business is a world all its own.  The landscape of sports is constantly evolving, thus driving the business aspect to do the same. F1 is considered one of the front-runners when it comes to sponsorship and reaching a worldwide audience.  As a better way to engage that wide audience, F1 and their sponsors are…

fifa-ios-app

Speaking in regards to the Final Draw of the FIFA World Cup, set to take place on December 6, FIFA Secretary General Jérôme Valcke wrote: “On this day, Planet Football will have its eyes trained on Bahia’s Costa do Sauipe.  The group draw is in itself an event, with television audiences in the hundreds of…

maxresdefault

This week’s top news in #SportsBiz includes Andrew Luck and his not-so-typical endorsement deal with Klipsch. Other news includes Rivalry Week seeing a major increase in ticket prices, FIFA and Brazil experiencing a tragedy and a setback, apron advertising in the NBA, and Walmart advertising with Thanksgiving day football.  Get your #SportsBiz fix below. Sports…

thanksgiving-nfl-2013

Thanksgiving is a day of wild amounts of food, crazy family members, afternoon food-naps and the unpacking of seasonal decorations. But one thing brings everything together nicely – seemingly wrapping turkey-day in a big bow – NFL football. However football, like food, doesn’t just come served on a silver platter without the prep-work. It is…

, , , , , , , ,

No comments yet.

Leave a Reply