The Super Bowl is the mecca of sports marketing and media advertising. It’s no surprise that a company like PepsiCo has the official naming rights to the halftime show: The Pepsi Super Bowl XLVIII Halftime Show to be specific. And that’s not all Pepsi has in mind this football season. With the NFL kicking off…
Tag Archives | Sports Marketing
The Top News In #Sportsbiz – 09.02.13 – 09.09.13
This week’s Top News In #Sportsbiz includes the NFL RedZone as a perk for “The Membership Club” and the Jacksonville Jaguars creating “Stand United Fridays” to engage fans. Other news includes the Galaxy Gear being pre loaded with MyFitnessApp, Beaver Stadium attendance dropping, and MLB teams trash talking on Twitter. Get in and get your…
Strategies For Boxing Promotions Are Evolving; Mayweather Vs Alvarez Is Proof
The boxing world is changing, whether people like it or not. It’s claimed that UFC and other fighting sports are taking control of the market. That being said, promoters of boxing are having to change their overall marketing strategy for the sport. The evidence is in the upcoming Mayweather vs Alvarez fight, set to take…
World Cup Has Great Cross Cultural Appeal To Sports Marketers
The World Cup is set to take place next year. For sports marketers, this may be a golden opportunity to reach multiple cultures at once. 3.2 billion people watched the 2010 World Cup around the world. In the U.S., over 24 million people saw the final between the Netherlands and Spain. Although Americans have yet to…
STX Holds Facebook Contest To Find Next Intern
STX is a global sporting goods leader. Just like last year, the company is once again hosting its STXtreme Internship Contest. A Maryland based intern will take part in photo shoots, sales meetings and sporting events. This isn’t your “run of the mill” internship. If you want a once in a lifetime, hands-on experience planning events…
NBC Soccer Coverage Markets Premier League To Americans
It’s widely known that soccer in the United States is a tough market. With Americans so pre-occupied with football, baseball, basketball, and even hockey, the market size for soccer looks rather meek. NBC soccer coverage may change the market outlook for soccer in America. NBC soccer coverage begins With NBC having spent around $250 million…
The Top News in #Sportsbiz – 08.19.13 – 08.26.13
There is a lot of great news coming from the world of #sportsbiz this week. On top, Twitter advertising partnerships may be where the sports business world is headed. In other news, the Dodgers’ win streak leads to a local business boom, how the US open will be utilizing more technology this year, the healthy…
These Guys Can Sell Anything: The Five Most Marketable NFL Players
The start of NFL preseason means we’re just weeks away from fall and official football season. Baseball might be America’s pastime, but football is our passion. We prepare for each season by blocking out our Sundays and dutifully pouring hours into our Fantasy Football rosters. And with this great passion comes a strong group of…
The Top News in #Sportsbiz – 08.05.13 – 08.12.13
Take a look at this week’s top news in the sports biz. The top stories include the Mark Emmert and the NCAA dropping out of the jersey business, The Whistle as a startup company, ServiceMasters becoming title sponsors, FIA Formula E, and Orlando City Soccer club pushing for a new stadium. Sports Business NCAA to…
How Can Ryan Braun Restore His Image?
As a Milwaukee Brewers fan, I will say the news about Ryan Braun being suspended for the season is very disappointing. Denial after denial, it appears he’s now admitting that he used performance-enhancing drugs. For the many who admired Braun, there’s not only anger and disappointment but also the fact that he lied to the fans. Now…
Introducing the New Nike “Summer is Serious” Campaign
In my opinion, Nike is top of the class, not only in equipment but also in the marketing space. Time after time, they’ve come up with legendary campaigns that have become rooted in our culture. Nike continues to be a leader because even though the NBA season is over, they keep the basketball dialogue going in a…
The Top News In #Sportsbiz – 05.27.13 – 06.03.13
Sports Business Members of U.S. Congress Urge Washington Redskins to Change Team Name Congress sent out letters to NFL commissioner Roger Goodell, Redskins owner Dan Snyder and the rest of the 31 teams in the league. The letter says that Native Americans take offense to the nickname, as they consider it a racial and derogatory slur. Two…