Tag Archives | Sports Marketing

sports networking

The Top News In #Sportsbiz – 03.18.13 – 03.25.13

By on March 25, 2013 in Sportsbiz Weekly Buzz

Sports Business Fox Sports Buys Rights to New ‘Big East’ It was announced earlier this month that the Big East division would become a newly named division and have teams break away from it. For the time-being the media is calling it the old Big East. The new Big East division will feature  the ‘CatholicRead more →

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Using March Madness For Marketing And Promotions

By on March 23, 2013 in Sports Marketing

Guest post by Jenna Smith Sports marketing is one of the most successful ways to bring in business and capture a casual passerby’s eye. You need only look at how popular and anticipated the commercials for The Big Game (that football one that people go crazy over but we can’t say the name of becauseRead more →

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Nascar Rivalry = Benefit or Loss?

By on March 22, 2013 in Sports Business, Sports Marketing

This past Sunday we received another reminder of the potential for excitement in Nascar racing. Occasionally drivers let their emotions get in the way of their best judgment, and the results are typically anything but ideal for those involved. But for the rest of us, this banging on the track and the squabbles off theRead more →

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The Top News In #Sportsbiz – 03.11.13 – 03.18.13

By on March 18, 2013 in Sportsbiz Weekly Buzz

Sports Business March Madness Becoming One of the Most Valuable Sports for Advertisers Most fans think of sports advertising, they think of the Super Bowl. But now, college basketball is proving to be one of the most valuable sports for advertisers. In the last 10 years, the NCAA Division I Men’s Basketball Tournament, more commonly knownRead more →

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March Madness: From Cinderella to Top Dogs

By on March 14, 2013 in Sports Marketing

It’s that time of year again, as conference tournaments swing into full-effect and universities and a nation of college basketball fans prepare for March Madness. The NCAA tournament is considered one of the most decorated, competitive and exciting tournaments in all of sports. What makes it so special and exciting? Tradition One-and-done elimination format Upsets/Cinderellas.Read more →

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The Passing of the Torch: Marketing Joe Flacco as the New Face of the Ravens

By on March 7, 2013 in Sports Marketing

Super Bowl MVP and $120 Million Dollar Man! When the final lights shut down (for the second time that evening) at the Superdome in New Orleans the Baltimore Ravens were crowned the Super Bowl Champions. And a curtain was closed on their team.  Their franchise player for over the past 15 years Ray Lewis hadRead more →

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The Top News In #Sportsbiz – 02.25.13 – 03.04.13

By on March 4, 2013 in Sportsbiz Weekly Buzz

Sports Business Adidas Unveils Wild Designs on New College Basketball Uniforms Adidas shook up the college basketball world on Thursday, unveiling new eye-catching uniforms that will be worn by six teams in postseason play. UCLA, Louisville, Baylor, Kansas, Notre Dame and Cincinnati will wear brightly colored jerseys and shorts with a camouflage pattern. The designs for UCLA,Read more →

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hines ward

Hines Ward Ready to “Become One” IRONMAN Triathlete

By on March 1, 2013 in Sports Marketing

Yes, you read the title of this story correctly. Former Super Bowl MVP Hines Ward, one of the Pittsburgh Steelers greatest receivers of all-time, is ready to become a triathlete. In partnership with REFUEL | got chocolate milk?, Ward will undertake a training and recovery regimen with elite professional coaches and sports dietitians that will prepare him forRead more →

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Half Court Shot Promotion: A Sports Marketing Opportunity at its Finest

By on February 28, 2013 in Sports Marketing

And now Ladies and Gentlemen your attention PLEASE! Sports Networker, yeah who would name their kid that, has the opportunity to win $25,000.00 if he can make this one time shot from half court.  Put your hands together and cheer him on! Sports Networker shoots, it’s up, it’s close, oh boy just off to theRead more →

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NBA brings Black History Month to the Court

By on February 27, 2013 in Sports Marketing

From its humble beginnings as Negro History Week in February 1926, the celebration of African American history and culture has grown tremendously to set the tone for the entire month of February since 1976.  Today, the celebration extends beyond academic and sociological settings and has made its way to the basketball court.  With over three-quartersRead more →

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sports business

The Top News In #Sportsbiz – 02.18.13 – 02.25.13

By on February 25, 2013 in Sportsbiz Weekly Buzz

  Sports Business Floyd Mayweather Jr. is ‘Money’ Floyd Mayweather Jr., arguably the best pound for pound fighter in the world of professional boxing, is all about the money. He cares so much about the green that nis nickanme is ‘Money.’ The WBC welterweight champion was listed as the highest-paid athlete in 2012 according toRead more →

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The Top News In #Sportsbiz – 02.11.13 – 02.18.13

By on February 18, 2013 in Sportsbiz Weekly Buzz

Sports Business Goodell’s Compensation Nearly Tripled in 2011 It was revealed this week when the NFL filed the league’s tax return that owners nearly tripled commissioner Roger Goodell’s compensation in 2011, paying him $29.49 million, which likely makes him the highest paid commissioner in sports. While Goodell’s salary paid him $3.12 million in 2011, mostRead more →

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