With the 2012-13 NFL season set to begin tonight as the Dallas Cowboys and New York Giants face-off in an NFC East early season showdown, Sports Networker is in the midst of its #NFLKickoff week, providing you the fan with the most up-to-date social media information.
The latest installment has us looking at the most engaging NFL team twitter accounts, with the top 8 making the cut. We’ve narrowed our focus to showcase the most engaging accounts by examining their: (1) @ Replies and (2) Retweets.
Top 8 Most ENGAGING NFL Team Twitter Accounts
8. New Orleans Saints
Description: Official New Orleans Saints Twitter
- 13,316 Tweets
- 225,765 Followers
- 1,632 Following
The 2012 Saints Captains: @drewbrees, @zachstrief, @harp41, @malcolmjenkins & @robyslyfe
— New Orleans Saints (@Saints) September 3, 2012
7. Jacksonville Jaguars
Description: Official Jacksonville Jaguars Twitter page. Get behind the scenes with the team.
- 13,891 Tweets
- 50,320 Followers
- 503 Following
RT @jones_drew32: Help me and @leadblock33 help #jaxkids. 9/24 @latitude30jax. Games, food, bowling,All for the kids! beakidagain.eventbrite.com
— jaguarsinsider (@jaguarsinsider) September 4, 2012
6. San Diego Chargers
Description: The official Chargers twitter account with updates from Chargers Park – Curated by @joelprice
- 9,942 Tweets
- 148,614 Followers
- 29,745 Following
Today’s practice underway. RB Ryan Mathews is participating. #RaidersWeek twitter.com/chargers/statu…
— San Diego Chargers (@chargers) September 3, 2012
The Chargers follow by far the most twitter users of any team on the list. With close to 150,000 followers, the twitter account makes sure to implement #Chargers whenever it can in order for fans to follow the team’s conversation. While there isn’t too much consistent fan engagement, the social media team utilizes its retweets to direct fans to print content on Chargers.com. Through game previews, player status updates, and informative videos, fans can stay well connected.
5. Miami Dolphins
Description: The Official Twitter Page of the Miami Dolphins
- 8,328 Tweets
- 150,433 Followers
- 1,464 Following
Glad you enjoyed! If anyone missed, here’s a recap: thefinsiders.com/blog/2012/hard… RT @jo3marino: Enjoyed #HardKnocks last night. @miamidolphins
— Miami Dolphins (@MiamiDolphins) August 29, 2012
As of late, the Dolphins have really directed fans to the team’s spotlight on the HBO series, HardKnocks. With a fair amount of fans retweets and a behind-the-scenes look via pictures posted on the Dolphins’ instagram account, fans feel as if they’re getting an exclusive look at the team unlike anywhere else on the internet.
4. New England Patriots
Description: Official New England Patriots Twitter
- 9,795 Tweets
- 389,776 Followers
- 51 Following
Each week this season, Coach Belichik will answer a question from an @patriots follower on Patriots All Access – so tweet your Qs w/ #AskBB!
— New England Patriots (@Patriots) September 5, 2012
Videos and pictures are the name of the game for the Patriots twitter account, but that isn’t the only way they’re connecting with New England. The digital crew has implemented a new feature, as seen in the above tweet, where fans can ask questions to Coach Belichik via twitter using the appropriate hashtag; he’ll then answer some of the questions on Patriots All Access. It’s just another way to engage fans in the conversation.
3. Philadelphia Eagles
Description: The Official Twitter Account of the Philadelphia Eagles
- 4,843 Tweets
- 205,111 Followers
- 80 Following
Join the #Eagles & Red Cross! Attend any Eagles-Red Cross Blood Drives & you could win tickets to home opener & more: bddy.me/NK5Eng
— Philadelphia Eagles (@Eagles) September 4, 2012
The Eagles follow only 80 accounts, but despite the low number, the team still has over 200,000 followers; it’s a testament to the brand name as well as the social media strategy in the City of Brotherly Love. With constant retweets of EaglesInsider, the team’s own writers, as well as trivia ticket giveaways, videos, and interspersed pictures via instagram, there’s no surprise the team is at the forefront of fan engagement.
2. Seattle Seahawks
Description: The official twitter account of the Seattle Seahawks. Also follow @winseahawks to win Seahawks stuff.
- 8,691 Tweets
- 96,193 Followers
- 173 Following
VIDEO vs @raiders Recap: Highlights & reaction from @petecarroll, @dangerusswilson, @birvin_wvu11, & Vai Taua (4:09) shwks.com/7sy8
— Seattle Seahawks (@Seahawks) August 31, 2012
Retweet. Retweet. Retweet. Even though Seattle is a smaller market, the Seahawks have still generated over 100,000 followers. Through daily videos, game highlights, and a fair amount of player retweets, the team has a consistent social media strategy that has afforded them the No. 2 spot in our most engaging NFL team twitter accounts list.
1. Pittsburgh Steelers
Description: The Official Pittsburgh Steelers Tweets
- 4,277 Tweets
- 355,548 Followers
- 123 Following
Clock is ticking. Stadium is filling!RT @imamustache: twenty minutes until game time! @steelers #herewego (:
— Pittsburgh Steelers (@steelers) August 30, 2012
*NOTE: The statistics in this article are updated as of August 15, 2012
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