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World’s 40 Most Valuable Sports Brands According To Forbes

Most Valuable Sports recently rolled out its Forbes Fab 40, where it ranked the 10 most valuable sports brands in the world across four different categories: businesses, athletes, teams, and events.

The results probably won’t surprise you, though.

Nike ranked No. 1 overall in Forbes’ list of the world’s most valuable sports brands; the sports apparel company was worth a whopping $15.9 billion. ESPN — or better known as The Worldwide Leader in Sports — trailed at second with a value of $11.5 billion. Adidas, Sky Sports and Under Armour rounded out the top 5.

Check out the full list here along with a a complete slideshow of the most valuable sports brands.

Quick Facts Regarding The World’s Most Valuable Sports Brands

  • The New York Yankees were the most valuable team brand at $363 million.
  • Valued at $470 million, the Super Bowl came in at No. 1 for the most valuable event brand while the Summer Olympic Games was No. 2 ($348 million).
  • Five of the 10 most valuable sports brands in the teams category were soccer clubs (Manchester United, Real MadridBayern Munich, Barcelona, and Arsenal).
  • Two of the three most valuable brands in the athletes section were men’s golfers (Tiger Woods and Phil Mickelson).

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