In the world of sports, it can be very challenging for an aspiring professional athlete, or even a well-seasoned one, to stand out from the crowd and have the opportunity to luxuriate from their success. As the movie Jerry McGuire successfully illustrates, the sports industry is cutthroat and remarkably competitive. Successful athletes are a dime a dozen – even amongst ones who have had an accomplished professional career.
However, there is a simple formula for success that every athlete who aspires to become more marketable should follow.
In order to become more successful in athlete branding, so that businesses and organizations that are willing to invest, the athlete must first develop a strong profile in a niche market. While it may sound complicated, it’s anything but. This concept basically implies that an athlete becomes an authority — a well-known and/or respected figure in a specific niche market.
Capitalize on Success by Developing Powerful Personal Athlete Branding
Once the athlete starts to develop a strong profile in a niche market, they must then capitalize on their success by developing a powerful personal brand. This is the time that the athlete should be creative, as originality will make them more memorable. Unfortunately, many athletes think the same way and choose the safe route when it comes to personal athlete branding as if they’re afraid of alienating themselves from prospective partners.
While there is always the chance of this happening, an athlete is more likely to constrain their opportunities by not exuding their individualism and personality. Often times, the most original athletes are also the most memorable. This can include athletes that display a more colorful, controversial, eccentric, inspirational, and/or unconventional personality. Athletes such as Dennis Rodman, Mike Tyson, Evel Knievel, and Nicole Gibbs are perfect examples of how distinctive traits of their character were utilized to create a bona fide brand.
Social media and athlete branding
Once a strong personal brand is established, an athlete can then build and expand their brand through several different verticals. One of the easiest and most useful methods to generate brand awareness is to leverage social media. With so many of social media outlets now available, an athlete’s overall reach is nearly unlimited. The athlete can target specific audiences – whether it’s their fans, supporters, or business opportunities.
The best way to capitalize off of social media is to have professional and streamlined channels that present the athlete in an utmost positive fashion. These social media outlets should include high-quality images from competition, training, personal life, and commercial engagements. The athlete should engage with their audience on a daily basis by posting updates, responding to comments, and providing fresh content.
The material posted should be relevant to the athlete’s brand and future goals. One of the greatest tools for an athlete to drastically grow their social media following is to constantly provide inspirational and original content. An athlete should always remember that their followers look up to them in one way or another. Many of the followers are living vicariously through the athlete, so the athlete should continuously post content that is stimulating.
A great example is tennis star Nicole Gibbs. Also known as Gibbsy, Gibbs is a two-time NCAA singles champion and graduate of Stanford University after only three years. She has stacked up prestigious international sponsors, such as New Balance, from her fiery passion on the court and her spunky personality off. Social media has helped launch her brand as she frequently tweets and posts insightful pictures.
Examples of rebuilding a tarnished brand
In addition to creating a successful brand, athlete branding can also be used to rebuild an image. There are few examples of rebuilding a tarnished brand like Michael Vick. At one time, Michael Vick was one of the most famous athletes on the planet. Since his release from prison in 2009, he has leveraged social media to help shape the public’s perception of him and, ultimately, get back into the NFL. Vick has been able to reconnect with fans and share his good deeds through social media – which has helped him turn his life around and open the door to a fresh start.
Another example would be Charlie Engle — one of the most accomplished ultrarunners in the world — who was a crack addict and saved himself through ultrarunning and becoming an adventure film star. Engle was convicted of mortgage fraud and sent to prison in 2010. However, he continued to leverage a very inspirational brand across the adventure and endurance sports industry. Since his release, Engle continues to inspire his passionate followers and has completely rebuilt his life on the world’s stage.
Become Something Bigger than the Brand
When an athlete can deliver something that’s unique to engage people, and make them want to be part of something bigger than themselves, the athlete will be in position to use their brand rather than their branding to crush their competition.
The purpose of becoming something bigger than the brand is to become distinctly memorable. Every athlete who successfully develops and maintains a strong brand has at least one career highlight that was something bigger than themselves. This specific career highlight is usually something that is extraordinary, extreme, and/or inspirational. It’s a remarkably impressive feat that vastly sets the athlete apart from the rest, and is a conversation starter between fans.
Some examples of athletes that became something bigger than their brand would include how Michael Phelps dominated the 2008 competition in Beijing and set himself apart from other Olympic greats. In 2006, acclaimed ultrarunner Dean Karnazes ran 50 marathons in 50 states in 50 days. This incredible accomplishment propelled his prolific career as an athlete, author, and motivational speaker.
Former NFL player, Pat Tillman, courageously left his lucrative professional career with the Arizona Cardinals and enlisted in the United States Army less than a year after the September 11 attacks. He was later killed in action, but his sacrifice and selflessness would inspire many. The Tillman Foundation was formed, which invests in military veterans and their spouses through educational scholarships.
A more recent example would be how Spanish adventurer, Kilian Jornet, launched the Summits of My Life project. The project will take four years, during which he’ll travel to the greatest mountain ranges in the world, attempting to climb some of the most breathtaking peaks and come back down again as fast as he can. Jornet’s adventure film documentary, Summits of My Life, has also paid homage to the people of Nepal following the tragic earthquake that occurred on April 25, 2015.
The Importance of Maintaining A Strong Brand
Once an athlete builds a strong brand that garners the attention of businesses and organizations willing to invest in them, the pressure to maintain those partnerships increases astronomically. Once partnerships and contractual agreements are in place, an athlete will constantly have to maintain certain standards or risk losing those opportunities.
This is why it is especially important for an athlete to constantly reinvent themselves and to not develop an insular mindset. An athlete that becomes static will quickly fade away. However, an athlete that is always looking for new and exciting opportunities to engage their fans and supporters will continue to be memorable and in demand.
A successful branding campaign is absolutely crucial for an athlete to maximize opportunities stemming from their accomplishments and background. However, the approach to athlete branding should be taken with an open mind. Be original and have fun – and the world will be yours.
That is the time that the athlete ought to be innovative as originality will make them extra memorable. So that corporations and companies which are inclined to make investments the athlete ought to first broaden a robust profile in a spot market. This will encompass athletes that show a greater colorful debatable eccentric inspirational and Video Animation Services or unconventional character. Lamentably many athletes think the identical manner and choose the secure direction when it comes to private athlete branding as if they’re fearful of alienating themselves from prospective partners.
File explorer is one of the most useful program in your pc where you will access your storage drive then from our website you will get help with windows 10 file explorer and get rid of trouble you were getting.
It’s school football rivalry week’s end, which is to some degree troubling in light of the fact that it’s a sign the season is backing off, anyway it moreover infers some splendid preoccupations are guaranteed this week’s end. While custom essay writing service is Online boasting rights are ensured, an impressive parcel of these redirections have gathering title or College Football Playoff recommendations and seasons on hold.
In addition to creating a successful brand, athlete branding can also be used to rebuild an image.
Thank you for providing this interesting and fascinating information. You can experience many interesting games here
Based on the general information included in my dissertation, Payforessay service created a stunning sum-up in an introductory chapter. A good thing to be given is a scheduled regular update from their writer who was making sure I get all I need and when I need it. Thanks a lot for the job you do. I`m grateful for being their client.
The article you share here is great. I really like and appreciate your work. I read your article deeply, the points you mentioned in this article are very helpful thanks for sharing.
I will have to follow you, the information you bring is very real, reflecting correctly and objectively, it is very useful for society to grow together.
Very nice article i am subscribing to your
https://thechosenthree3.blogspot.com Very nice article i am subscribing to your blog
Great article! This can’t be more accurate in the fact about dragon city breeding calculator how much important it is for every living person to have atleast a basic knowledge about financial markets.
If you’ve never seen the world’s highest dunker in action where have you been?
This dude is so badass it’s insane!
He has a vertical leap of over 50.1″ and has invented a bunch of dunks nobody else can do.
No wonder he’s blowing up on Youtube right now!
Check out this video compilation of his best dunks. You’re not gonna believe your eyes…
Really I appreciate the effort you made to share the knowledge. The topic here I found was really effective to the topic which I was researching for a long time.
If you have a business but not popular and you want to gain more popularity then create a Wikipedia page for your company to promote your work
Hi! Thanks for this info. Are you interested in crypto trading? On my site you can watch a review of the best telegram channels with crypto trading signals.
فعال ترین فروشگاه های کشور
نمیودنم تا حالا درگیر کرایه کردن ابزار شدی ؟من خیلی سختی کشیدم تا جای خوب رو پیدا کردم
به نظرم باید محتوی خوب بخونیم پس سایت معتبر مثه عصر پنج شنبه رو بخون
A really excellent site; I enjoy the way you provide information in an open and entertaining manner; I learned a lot from my blog.
I heard that athletes have a hard time after they reach 30, and they all somehow experience financial difficulty for many reasons. Branding can help them gain more opportunities to earn and be on the path they really want.
I adore versions individual short article. It’s going to be reasonable to discover one particular make clear throughout words and phrases from key and in many cases love within this certain crucial topic are going to be quickly seasoned.
من می دونم چطوری میشه با هزینه مناسب به انگلیس مهاجرت کرد.
Your blog is quite intriguing, and I appreciate the sincerity and variety of the content you provide. Thanks to your site, I’ve picked up quite a few new skills.
The purpose of this service is to help the client market themselves as an athlete and build a name for themselves in their chosen field. As they develop their personal brands, athletes should think about how they can best connect with their fans on an emotional level.
Wow, this is great. According to my opinion, this is one of the best posts ever written. The quality of your work is very remarkable. It’s very appreciated usps tracking
It is a good article I am glad to read it thank you so much.
خیلی ها راجب مزایده و مناقصه و شیوه شرکت در اون چیزی نمیدونن و این فرصت عالی رو از دست میدن، تو میتونی از این فرصت به خوبی استفاده کنی و تو این پایگاه ثبت نام کنی.
It is a good article. I am looking for such type of article and now I got it. Thank you so much.
I just joined the forum so there are so many things I don’t know yet, I hope to have the help of the boards, and I really want to get to know you all on the forum
GLTR is currently the easiest way to predict if casual portions of text have been written with AI.
Monkey type is a free online typing practice website that offers a variety of typing tests and games to help improve your typing speed and accuracy.