real madrid

Competition is the very essence of sport. Every match, every team needs someone to beat. It’s just that some opponents you enjoy beating even more than others! This might be because of a long-standing animosity or a specific past insult to revenge. These “grudge matches” are amongst the most anticipated and best viewed games of the entire season. One of the most notorious match-ups – the mother of all grudge matches – is El Clásico!

El Clásico is the match between Futbol Club Barcelona and Real Madrid Club de Fútbol. Other than the UEFA Champions League Final, it is the most followed club football match in the world, watched by hundreds of millions of people.

FOUR EPIC MATCH-UPS IN 18 DAYS – EL QUATRICO!

Due to luck and the strong performance of both teams, Real Madrid and FC Barcelona will be playing each other four times in the course of only 18 days. The first of those four matches takes place in Madrid– a regular season game and a pivotal fixture in this year’s national title race. The second takes place in Valencia and is the 107th Spanish Cup Final since its establishment. The third is the first semi-final of the 2011 UEFA Champions League Final on April 26, and the fourth match will be the decisive UEFA Champions League Semi-Final return on May 3. [click to continue…]

About Thomas van Schaik

Thomas studied Communications in Amsterdam and has been working in international sports for over 15 years. He started his professional career at the Amsterdam Admirals in the NFL Europe and moved to Dutch professional soccer champions PSV Eindhoven in 1997. In 2001 he moved to Southern Germany to join Adidas. He's filled a variety of roles with the sporting goods brand, including 'Head of Global PR'. In 2011 he moved into the role of Global Brand Director.

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It’s no surprise that sports teams all over the world are realizing the power of 140 characters or less. Twitter allows organizations to keep their fan base updated on events, stories, and up to the minute scoring, which has resulted in a growth of the number of followers for certain teams. Teams in major sports markets have taken their exposure to the next level through Twitter, while teams in smaller markets are using this tool to propel themselves into the social media spotlight.

1.  Los Angeles Lakers (NBA) 1,520,444 followers @Lakers

The Lakers know how to win basketball games— they’re in pursuit of back-to- back NBA championships. L.A. also knows how to take advantage of Twitter.  It’s no surprise that the Lakers have such a massive following being one of the most popular NBA teams in one of the most populated cities in the world. They’ve maintained their followers by keeping fans entertained with postgame quotes from players and coaches. They also sustain followers through a constant flow of stories that will undoubtedly build an even larger following of Lakers fans on the Web.

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