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What An Endorsement Means for the World’s Biggest Sports Apparel Brands

In a big marketing move for the NBA, Nike will officially provide uniforms for the entire league beginning in the 2017–18 season. The brand announced it would be replacing Adidas, and plans to provide jerseys, warm-up clothing, and shooting shirts to NBA players. The real “slam-dunk” is that Nike’s brand will actually be printed on…

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FIFA Renews Major World Cup Sponsors

Recently Visa, one of the six current FIFA partners, extended its World Cup Sponsorship until 2022. The new contract with Visa will cover the 2018 World Cup in Russia and the tournament four years later in Qatar. Visa, which is also an Olympic sponsor, now has marketing rights relating to the two largest sports events…

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The Top News In #Sportsbiz – 11.18.13 – 11.25.13

This week’s top news in the #SportsBiz includes a major sponsorship extension between Adidas and FIFA that not only benefits the business of soccer, but also developing soccer countries around the world.  Other news includes ESPN rebranding its mobile app, the Aereo dispute, funding of the Vikings new stadium and a list of the top…

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How To Land Your Dream Job In Sports with Laura Brandes – adidas Latin America – Sports Category Manager – Running

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Laura Brandes, Sports Category Manager – Running…

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Under Armour Chases Nike With MapMyFitness Buyout

Sales of fitness devices, apps and services are expected reach $5 billion by 2016. It’s no wonder Under Armour will purchase MapMyFitness for $150 million. In a move that seems to combat Nike, Under Armour will make the move to acquire MapMyFitness, which is a popular workout application company.  Part of the intrigue behind the move is…

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Derrick Rose

Bulls’ Derrick Rose, Adidas Release Final Video Of Six-Part Series #TheReturn, Titled ‘All In’

Earlier this week, the Chicago Bulls’ Derrick Rose and the Adidas brand finished their Return of D Rose series with their final episode, titled ‘All In’. The six-part documentary — referred to as #TheReturn – has chronicled Rose’s comeback from last year’s post-season ACL injury against the Philadelphia 76ers. In the sixth episode of #TheReturn, the…

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World’s 40 Most Valuable Sports Brands According To Forbes

Forbes.com recently rolled out its Forbes Fab 40, where it ranked the 10 most valuable sports brands in the world across four different categories: businesses, athletes, teams, and events. The results probably won’t surprise you, though. Nike ranked No. 1 overall in Forbes’ list of the world’s most valuable sports brands; the sports apparel company was worth…

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Adidas Social Media Shoe Ready For Tweeps, Mass Production Set For 2016

Just when you might have thought social media couldn’t integrate itself into the sports world anymore, clothing manufacturer Adidas has decided to up the ante in the summer of 2012. Adidas has updated its adiPower Barricade shoe by transforming it into the Adidas social media shoe, one that can receive tweets. The Adidas Barricade is outfitted with an Arduino…

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Sportsbiz Weekly Buzz – 12.1.24

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards   Sports Business IMG Worldwide Squashes Rumors of Being Up For Sale “I immediately contacted Jim Gallagher, Senior Vice President of Corporate Communications at IMG Worldwide.  Gallagher quickly put the rumor to bed.  ”There aren’t ANY conversations going on…

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David Barton-Ginger on All Blacks Rugby and Social Media

I recently had the pleasure of interviewing David Barton-Ginger, online social media manager for the New Zealand All Blacks Rugby team. Since we are based in the U.S, it was interesting to see what sports teams are doing all the way down in New Zealand. For those of you who don’t follow rugby, the All…

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Top Brands Dive into Sports Sponsorships

We have teamed up with Ben Sturner and his extraordinary crew at Leverage Agency to bring you the top five movers and shakers each week in the world of sports sponsorships and marketing.

American Eagle’s Sponsorship Program Takes Flight
Joining the growing number of apparel brands sponsoring to build visibility, gain differentiation and drive retail traffic, American Eagle Outfitters, Inc. is expanding its use of the medium. Looking to make a stronger connection with its 15-to-25-year-old target, AEO recently announced a three-year partnership with collegiate athletics’ Big East Conference, around which it will present the men’s and women’s basketball championships.

Munich 2018 bid announces Allianz as new partner
Global financial services provider Allianz was yesterday unveiled as the latest partner to support Munich’s bid to host the Olympic and Paralympic Winter Games in 2018.

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Sports Business Weekly Buzz

Euroleague Basketball signs first-ever title sponsor

Europe’s main club basketball competition is going to be renamed Turkish Airlines Euroleague Basketball after a ground-breaking sponsorship agreement signed by the airline and the league.

Tim Tebow Gets Chance To Take On Michael Jordan

Jockey announced the signing of Tim Tebow to a multi-year endorsement deal to endorse its line of products, including what it calls its new “Staycool” collection, which will hit stores in the spring of next year.
It’s the brand’s biggest sports endorser since the company signed Baltimore Orioles pitcher Jim Palmer to start posing in briefs exactly 30 years ago.
TaylorMade-Adidas Pits Two to Twitter Way Into a Job

How far would you go for a job? Would you eat a bug or wash an elephant? Both those challenges were presented to two contenders for the title of social-media catalyst at golf juggernaut TaylorMade-Adidas. To test the social-media mettle of its two finalists, the company dispensed with round-robin interviews and luncheons and dispatched them on the ultimate job tryout: a 50-day, nine-country golfing trip chronicled on Facebook, Twitter and other sites. Along the way, the contenders must respond to interactive challenges that include everything from creating a viral commercial to participating in user-generated contests — such as eating a bug or washing an elephant on their most recent stop in Thailand.

Want to Score in Sports? Create a Connection

And few people are more qualified to make sense of this turbulent and fascinating year than Michael Levine, co-head of CAA Sports since 2007. Mr. Levine leads a unit that not only represents more than 500 of the world’s most famous athletes, but is also active in the areas of corporate marketing, broadcast rights and sports-property sponsorship sales. Ad Age recently caught up with Mr. Levine for a wide-ranging conversation about the state of the sports world.

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