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Tag Archives | Under Armour

Make Your New Year’s Resolution A Reality With MapMyFitness

Just in time for the New Year, Under Armour acquired MapMyFitness, the fitness technology company fueling one of the world’s largest digital fitness communities. It’s quite fitting that the leader of innovation in sports performance would expand its reach into the digital fitness world, making it easier for athletes everywhere to achieve their fitness goals….

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Under Armour Chases Nike With MapMyFitness Buyout

Sales of fitness devices, apps and services are expected reach $5 billion by 2016. It’s no wonder Under Armour will purchase MapMyFitness for $150 million. In a move that seems to combat Nike, Under Armour will make the move to acquire MapMyFitness, which is a popular workout application company.  Part of the intrigue behind the move is…

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“A Crucial Catch” Has A Double Meaning For The NFL

NFL players are heralded as soldiers marching onto the battlefield every Sunday of the season, but this month the League honors the heroes who fight and survive breast cancer. All across the league, players, officials, fields and fans are donning pink in support of the many women who have been and continue to fight and…

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A Team Effort: Disaster Relief Across the Sports Industry

Teamwork and solidarity are inherent character traits that define the world of sports.  From the merchandisers to the front office to the playing field, “it takes a village” to fuel the success of this dynamic industry.  And when disaster strikes, the need for coordinated teamwork is critical.  Over the last few years, we have witness…

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Innovation Through Sports Data

We live in a data driven society where we now produce and have access to it more than ever. This information can be invaluable to marketers. In 2012, every day 2.5 quintillion bytes of data (1 followed by 18 zeros) was created, with 90% of the world’s data created in the last two years alone. Sports…

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World’s 40 Most Valuable Sports Brands According To Forbes

Forbes.com recently rolled out its Forbes Fab 40, where it ranked the 10 most valuable sports brands in the world across four different categories: businesses, athletes, teams, and events. The results probably won’t surprise you, though. Nike ranked No. 1 overall in Forbes’ list of the world’s most valuable sports brands; the sports apparel company was worth…

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Why the PGA Tour Needs the “Golf Boys”

By now, the world has heard the story of Bubba Watson. After winning the 2012 Masters in dramatic fashion, Bubba Watson turned the golf world upside-down. Watson has been on the cover of Sports Illustrated (a rarity for someone not named Tiger or Phil these days), made an appearance on the Late Show with David…

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Sponsorship Activations at the NFL Experience

As we know, the Super Bowl is one of the greatest spectacles in the sports world and fans from all over make a pilgrimage to experience it. The NFL has done a fantastic job of making it possible for the average fan to experience the Super Bowl, even if they don’t have a ticket to…

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Sportsbiz Weekly Buzz – 11.12.12

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business 50 Most Influential People in Sports Business “Media moves as well as labor harmony (or the lack thereof) shake up our annual list of the executives who set the agenda for North American sports.”…

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