The sweat literally drops off your earlobe and hits the ground. The back of your shorts begin to get sticky by the second inning and the thought of extra innings starts to make you grumpier than Kobe Bryant when he doesn’t win an NBA title. That description can only mean one thing! The dog days…
Tag Archives | Sports Marketing
Major League Baseball: Small Markets, Big Activations
The competitive landscape of baseball is tough. Without a salary cap many small-market teams have a tougher time succeeding. While MLB has taken measures like revenue sharing and luxury tax thresholds to help level the playing field, the small market teams have to work harder to be considered a contender. Just like on the field,…
The Top News In #Sportsbiz – 05.13.13 – 05.20.13
Sports Business Mayweather Tops Sports Illustrated’s List of 50 Richest Athletes in 2013 For the second consecutive year, welterweight boxer Floyd Mayweather topped Sports Illustrated’s annual list of the 50 richest athletes in professional sports. Last year, Mayweather took over the top spot from Tiger Woods, who had held the spot every year since Sports…
NBA Playoff Elimination: What to do Now??
Let’s not sit around and cry about it! I understand it’s their profession, they care deeply about it. But once you get eliminated from the NBA playoffs you can’t just sit around and sulk. You have to get back up and make your fans care about you still and your team relevant during the rest…
The Top News In #Sportsbiz – 04.28.13 – 05.06.13
Sports Business Why LeBron James Could Be The Most Underpaid Athlete in Sports Despite being one of the top 1% income earners in the world, one could make a case that LeBron James could actually be the most underpaid athlete in professional sports. James earns $16 million per season, the 13th biggest salary in the NBA. Which…
The Top News In #Sportsbiz – 04.15.13 – 04.22.13
Sports Business SequentialT Captures Fan Data for Venues to Maximize Revenue SequentialT, founded in 2009 by Peter Kraft, Tracy Howe and John Kiely, captures fan data by issuing “FanIDs.” The program identifies fans at the sporting event by allowing fans to link their ticket to their FanID. The program also captures data on fans who are…
Marketing at the Concession Stand
Athletes love to eat, right? I wrote a on Hot Dogs so I am truly honored and excited to write an article on the marketing of athletes at concession stands and the possibilities that sports brands have to now combine their lovable athletes with something they truly would like to market: FOOD! With the Pittsburgh Steelers launching…
What Makes the Masters so Special?
It is finally April and soon the attention of the golf world will be on Augusta National, and the Masters. Many golfers would choose the Masters as their favorite tournament, and many golf fans feel the same way. But what is it that makes the Masters so special? What is it that makes it such…
The Top News In #Sportsbiz – 04.01.13 – 04.08.13
Sports Business Robinson Cano Signs with Jay-Z’s Agency New York Yankees second baseman Robinson Cano announced last Tuesday that he fired agent Scott Boras and signed with an agency led by entertainment mogul Jay-Z. Cano is the first client that Jay-Z’s new agency – Roc Nation Sports – has signed. The superstar player from the…
Sports Marketing: NCAA March Madness
March Madness has spilled over into April and we’re down to the Final Four. Wichita State – who came into the tournament as a number nine seed – is shocking the college hoops world and are set to take on tournament favorite Louisville. Michigan – who came from behind late in the game against Kansas…
Marketability of Miami Heat Now That the Streak is Over
What happened to the bad guys?! The Miami Heat have lost. 27 W’s in a row, though. The 2nd longest regular season winning streak of all time. It doesn’t mean anything unless they win the title (which they will) but it sure would be a nice sidenote to this season to go along with the…
What is the “Sponsorship Snapshot?”
Navigate Research Launches Cost-Effective, Accurate Sponsorship Research Solution In the beginning of the year, us sports fans chuckled at Visa’s commercials as the chatty, five-year-old girl bombarded Ray Lewis with questions such as “What’s your favorite color?” and as unbeknownst to Coach Harbaugh an epic speech is given to the 49ers in their locker room…