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The Top News In #Sportsbiz – 05.13.13 – 05.20.13

Sean Larson

Sports Business

Mayweather Tops Sports Illustrated’s List of 50 Richest Athletes in 2013

97371980JJ006_FLOYD_MAYWEATFor the second consecutive year, welterweight boxer Floyd Mayweather topped Sports Illustrated’s annual list of the 50 richest athletes in professional sports. Last year, Mayweather took over the top spot from Tiger Woods, who had held the spot every year since Sports Illustrated began compiling the list in 2004. From just two fights this year and one upcoming fight in September, Mayweather will make at least $90 million in 2013 alone, with the potential to earn up to $128 million.

Rounding out the top five spots respectively is LeBron James ($56.5 million), Drew Brees ($47.8 million), Kobe Bryant ($46.9 million) and Tiger Woods ($40.8 million). Last year, Brees wasn’t even on the list. However, a $37 million signing bonus from his new contract propelled him to the No. 3 spot on the list this year.

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Sports Media

ESPN and Twitter to Join Sports Media Forces

sports mediaESPN and Twitter have announced a major deal, in which the social media giant will post sports-related highlight videos on their site, moments after the live action unfolds. The deal should generate advertising revenue for both parties.

Highlights will range from NCAA football to qualifying matches for soccer’s World Cup 2014 to the X Games. Users can view highlights via Twitter’s mobile applications and website, and ESPN will sell ads running inside the video clips, sharing all revenue with Twitter.

ESPN and Twitter first teamed on video highlight trials late last year, recruiting Ford Motor Company to sponsor game-changing moments from the network’s college football broadcasts. ESPN said the highlights were viewed more than 7 million times.

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Sports Marketing

Rookies Learning to Market Themselves in NFL

Philadelphia-Eagles-quarterback-Matt-Barkley-GI_20130513153803638_600_400For NFL rookies, the transition from college to the pros can be a difficult one. At the NFL Players Association Rookie Premiere, Philadelphia Eagles’ rookies Matt Barkley and Zach Ertz are learning how to market themselves to potential sponsors. During the 4-day event, rookies will interact with NFL sponsors such as Topps, Panini, Pepsi NEXT, Nike, EA Sports, Fandeavor, FedEx,

The NFL Players Association was formed in 1994 to help players with potential business opportunities. The average career in the NFL lasts just three years, so it is vital for rookies to understand how they can make themselves more marketable to sponsors in order to earn some extra money outside of their salary.

“This is a great opportunity to extend your networking in a sense and maximize your brand,” said Barkley, who spoke will doing a card-signing event for Google+ Hangout. “As much as the NFL is a $10 billion-a-year franchise, as an individual, you’re in your own business as well.

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Sports Sponsorship

CSF Gathers the Sponsorship Community in Saskatoon

TRO-1302-19_CHL_Big_Box[2]On May 24–26, the sponsorship and marketing community will gather in Saskatoon for the ninth annual Canadian Sponsorship Forum.

Each year, CSF travels to a new location and partners with one of Canada’s premier sponsorable properties. This year it’s being held in conjunction with the MasterCard Memorial Cup and delegates will get to take in the action for the semi-final and championship games of the tournament. But watching the MasterCard Memorial Cup will be only part of the hockey fun as delegates will also take over the streets of downtown Saskatoon Saturday afternoon May 25th for the inaugural CSF ball hockey tournament!

The closing keynote address will feature Peter Montopoli, General Secretary of the Canadian Soccer Association, retracing the amazing 10-year journey of the Canadian Women’s National Soccer Team program, an “overnight sensation” that was actually 10 years in the making.

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Sports Jobs

Atlanta Hawks Could Make History

sports jobsAfter being ousted by the Indiana Pacers in round one of the NBA playoffs earlier this month, the Atlanta Hawks decided they needed an upgrade over coach Larry Drew. GM Danny Ferry and the Hawks are targeting coaches with NBA experience such as Stan Van Gundy and Nate McMillan, but they may go outside of the box and make NBA history in doing so.

Rumours are speculating in the basketball world that the Hawks are interested in Ettore Messina, the Italian-born coach of CSKA Moscow. If the Hawks were to ink Messina to a deal, he would become the first European-born head coach in NBA history.

Even though Messina is a longshot, the Hawks are still serious in considering him for the position. Ferry recently scouted CSKA Moscow in London at the Euroleague Final Four and Messina isn’t exactly green to how the NBA operates. He spent the 2011-12 season as a part of Mike Brown’s coaching staff with the Los Angeles Lakers. Messina left the NBA to take a $1 million-plus a year job with CSKA Moscow after Brown’s job was in jeopardy.

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Sports Sales

Nebraska Basketball Tickets Already Sold Out for 2013-14

imgresThis fall, the Nebraska Cornhuskers will be moving into a new basketball arena, and fans are excited. So excited in fact, that the athletic department announced on Friday that the public’s allotment for tickets is already sold out for the 2013-14 season. Pinnacle Bank Arena, which will be located in downtown Lincoln, will hold 15,147 for basketball games, and every seat will be full all season long next year.

Public ticket sales rose from 6,917 to 13,500, a 95-percent increase over the course of one season. This marks the first time in school history that Nebraska will enter a season sold out. During last year’s 15-18 season, Nebraska drew an average crowd of 10,352 at the Devaney Sports Center. The new arena has a price tag of $179 million, and is the centerpiece of the West Haymarket Development project, which will include hotels, restaurants, parking and shopping located just a few blocks from the university campus.

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Sports Technology

NFL Sunday Ticket Included in New ‘Madden’

madden25cover_610aaaEA Sports announced a special offer with “Madden NFL 25: Anniversary Edition,” that for $99.99, fans will be able to purchase the game and receive a full season subscription of NFL Sunday Ticket, allowing them to watch every game, every week, no matter where they are in the country. Fans who purchase the game and subscription will be able to watch games on their tablet or mobile device thanks to DirecTV.

EA Sports expects this year’s game to sell out quickly, with only 50,000 copies of the anniversary edition per console (XBOX 360, Playstation 3) available for purchase. In addition, the special edition game will include a 17-week subscription of rare cards for those who play Madden Ultimate Team. Between the game, the cards and the NFL Sunday Ticket subscription, fans will be receiving about $400 worth of content for $99.99.

“We wanted to thank our fans by giving them a way to celebrate all season long,” says Anthony Stevenson, the senior director of marketing for EA Sports. “When you think about the value, this is a no brainer.”

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