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The Top News In #Sportsbiz – 04.15.13 – 04.22.13

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Sports Business

SequentialT Captures Fan Data for Venues to Maximize Revenue

sports business

SequentialT, founded in 2009 by Peter Kraft, Tracy Howe and John Kiely, captures fan data by issuing “FanIDs.”

The program identifies fans at the sporting event by allowing fans to link their ticket to their FanID. The program also captures data on fans who are not attending the game.

Fans attending the game who link their ticket to their FanID are eligible for special benefits such as in-game call outs, upgrades and prizes. Sponsors can also be linked with the program for the potential of even more rewards. Fans can also get physical badges which can be linked to their FanID. Fans can also earn rewards through their FanID by purchasing concessions and merchandise at the venue.

Read more here: http://bit.ly/duNMhN

Sports Media

Ebbets Brings Historic Feel to ’42′

sports mediaLast Friday, the film ’42’ was released in theatres in anticipation of Jackie Robinson Day, which the baseball world celebrated on Monday.

The film is based on the life story of Jackie Robinson and his history-making signing with the Brooklyn Dodgers under the guidance of team executive Branch Rickey.

The film has already received rave reviews and one of the highlights from the film is the authenticity of the uniforms worn by the actors.

Sportsnetworker sat down with Jerry Cohen of Ebbets, who produced the uniforms for the film.

Read more here: http://bit.ly/ZI4veY

Sports Marketing

Marketing at the Concession Stand

sports marketingMore and more teams are using the power of marketing their players and aligning the player’s names with food related items in order to increase sales.

Think of the Roethlis-BURGER as an example of this.

Michael Rudd wrote a great piece earlier this week about marketing at the concession stands and gave readers a look into some of his brilliant ideas.

Coco Crisp, OJ Mayo and Cedric Maxwell all have their names make appearances in the story.

Check out the story and maybe you can come up with some unique marketing gimmicks of your own.

Read more here: http://bit.ly/11eCI9N

Sports Sponsorship

National Brands Investing In Local Sponsorship in Canada

sports sponsorshipLarge national brands are investing more finances in local Canadian sponsorship every day.

Brands such as Tim Hortons, BMO and Old Dutch understand that reaching out to the community really does pay dividends when it comes to their reputation and it only makes sense from a business standpoint to give back to those who purchase your products when you have the funds to do it.

Programs such as the Tim Hortons Timbits Sports Program, Bank of Montreal Ultimate Fan Appreciation Night and the Old Dutch Junior Blade Program highlight a few options of companies giving back to their communities.

And for people interested in Canadian sports sponsorship, they can visit the Canadian Sponsorship Forum, which is set to take place May 24-26 in Saskatoon, Saskatchewan

Read more here: http://bit.ly/101XqWw

Sports Jobs

Females Leading the Front Office

sports jobsIt seems that the prejudices and stereotypes of females working in sports diminish more with every year that passes.

Females are now openly accepted working in every facet of a professional sports team’s front office.

Who is to stop a female from being intricately involved in the operations of her high school football team, serving as a football operations assistant and football manager in college, earning multiple sports internships in front offices, and volunteering her free time with other local sports teams?

There are countless females working as executives in the front office of sports teams across the different professional leagues. They have earned their way into these positions, and in many cases they have had to fight harder because they are female.

A woman is just as qualified as a man to be a General Manager in today’s business-oriented professional sports world. This is especially true considering that women have exactly the same background experience opportunities as men. Gender doesn’t matter for this position anymore, and anyone who thinks otherwise is living in the past.

Read more here: http://bit.ly/15dHvN8

Sports Sales

Angels and StubHub Battle it Out

sports salesThe Los Angeles Angels of Anaheim and StubHub are fighting. The two parties are competing in a national debate over whether teams and concert venues can control what fans do with a ticket once they buy it.

What are the two fighting over?

The $4 billion fans spend each year to buy sport and concert tickets from parties other than the original seller, according to the Sports Business Journal.

StubHub, an online ticket marketplace, sold four tickets per day when it launched in 2000. Today, the company sells one ticket every second.

The Angels declined to renew a partnership with StubHub for this season and allied instead with Ticketmaster The Angels charge season-seat holders 5% of the resale purchase price, with the fee split between the team and Ticketmaster. This is not rubbing StubHub the right way.

Read more here: http://lat.ms/11UDskt

Sports Technology

NHL ’14 Release Date and Snippets

sports technology

NHL ’14 is set to be released September 10.

NHL 14 delivers game-changing hits with cutting-edge NHL Collision Physics, built from EA SPORTS FIFA’s revolutionary Player Impact Engine.

Drop the gloves with the all-new Enforcer Engine, powered by the same technology used in the critically acclaimed Fight Night franchise.

Experience a new level of speed and control with the second season of the critically-acclaimed True Performance Skating engine, and dangle defenders with all-new One-Touch Dekes.

In addition, fans can Live the Life of an NHL player in an all-new incarnation of the Be a Pro Career Mode, now featuring on and off-ice elements.

Read more here: http://bit.ly/17kyYnX

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Latest Posts by Bryan Mcwilliam

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One of the toughest and most intimidating parts of the sports writing process – especially for a new writer – can be the interview. How do you get the interview you want? Who do you contact in order to get this interview? What questions are okay to ask in this interview? Do you conduct interviews…

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A number of people ask me every day if it’s difficult to be a sports journalist and my response is usually the same: “It’s not difficult to write a story, it’s difficult to get one published.” Getting your sports articles published can be nerve-wrecking and a real pain in the butt to say the least,…

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From sports business to sports media to sports technology and sports sponsorship, all of these fields fall under sports journalism jobs, which require a canvas in which to draft your words and voice an opinion when you’re a journalist. No matter what sector of the sports world you cover, you’ll need to become familiar with several…

sports jobs

Sports Media The Aaron Hernandez Murder Case Former New England Patriots tight end Aaron Hernandez was charged with first-degree murder in the death of 27-year old Odin Lloyd, a semi-pro football player. Hernandez was also charged with one count of carrying a firearm without a license, two counts of possession of a large capacity firearm…

sports social media

The San Francisco Giants have put themselves at the forefront of the sports social media scene with the recent addition of a sports social media cafe inside AT&T Park. The Giants made the addition less than two weeks ago behind the centerfield wall in Peet’s Coffee. The cafe is one of a kind in MLB…

sports technology

Yahoo Inc. has purchased Bignoggins Productions for an undiscosed amount according to a report. The purchase of the small mobile applications company is one of several that CEO Marissa Meyer has completed since taking over more then a year ago. The investment is a small one compared to Yahoo’s purchase of Tumblr – which cost…

sports social media

Yes, you read the headline correctly. Three sisters from Nebraska recently used sports social media to help them develop notoriety while storming onto the field of a College World Series baseball game. Sisters Kayleigh, Emily and Torrie Hill of Omaha tweeted that they had a plan to run onto the field of the game and…

sports media

On Wednesday, former New England Patriots tight end Aaron Hernandez was charged with first-degree murder in the death of 27-year old Odin Lloyd, a semi-pro football player. Hernandez was also charged with one count of carrying a firearm without a license, two counts of possession of a large capacity firearm and two counts of posession…

sports business

The Chicago Blackhawks are the Stanley Cup champions, after beating the Boston Bruins on Monday. The Hawks won their fifth Stanley Cup in franchise history and their second in the last four seasons. The Windy City representatives rode a dominating regular season into the playoffs and – aside from having some trouble with the Red…

sports jobs

Sports Business Yahoo Named Founding Partner at Levi’s Stadium The San Francisco 49ers have partnered with Yahoo in a deal with the team’s new stadium in the Silicon Valley. The agreement will allow fans to upload photos to Flickr – which is owned by Yahoo – during the game as well as allow fans to…

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