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Sports Marketing: NCAA March Madness

sports marketingMarch Madness has spilled over into April and we’re down to the Final Four.

Wichita State – who came into the tournament as a number nine seed – is shocking the college hoops world and are set to take on tournament favorite Louisville.

Michigan  – who came from behind late in the game against Kansas – will square off against a fellow number four seed in Syracuse, who used a tight zone defensively to completely shut down Indiana in the Elite Eight.

Both games should be exciting, similarly to the games that have taken place so far.  The 2013 tourney has been full of upsets, had a Cinderella story in Florida Gulf Coast and still has a big underdog competing in the top four. March Madness has everything a sports fan looks for when they turn on their television and this is why the event is one of the most popular of its kind.

A recent sports marketing story by Joshua John, who writes the [email protected] blog contained a very interesting infographic about the business and marketing of March Madness.

The infographic focuses on a variety of facts about March Madness and the advertising juggernaut it has become, particularly television ad-sales, ticket prices, and the increase of mobile users.

Some of the facts that really jumped out were:

  • During the first two days of the tournament, employers could pay distracted workers $175 million in wages while they’re preoccupied by the games
  • 69% of consumers used their mobile devices while watching the NCAA Tournament on TV in 2012
  • Only 30% of all tournament tickets are available to the general public

Make sure you give the story and infographic a read. There is some really interesting stuff in it.

Photo courtesy of: mix967.ca

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