6 Inside Ticket Sales Managers walk into an Arena… Ok, it sounds like the great start to a joke, but in essence this piece is more about how those managers got into their coveted sports jobs. I often get asked how I got my foot in the door in professional sports and the answer isRead more →
Tag Archives | NHL
Phoenix Coyotes hockey enforcer Paul Bissonnette is a popular guy these days. Although he doesn’t lead his team in scoring or play in hockey hotbed like Toronto or Boston, Bissonnette has a legion of loyal fans following his every move this season. In fact, Bissonnette’s fan club currently has more than 22,000 fans – onRead more →
Sports agent Scott Norton represents some of the top players and prospects in the National Hockey League today including current Los Angeles Kings captain and 2010 U.S. Olympian Dustin Brown.
While Scott is used to his clients making headlines with their on-ice play, Norton made headlines of his own for a charity campaign that he started on Twitter called ‘Make My Day Mondays’.
I recently got to chat with Scott one on one about the movement he started, why he joined Twitter and what he sees as the future of social media use in the sports industry. Here is what he had to say:
At the Tribe Social Forum last week, Lewis Howes learned that Indians General Manager Mark Shapiro is set to fully embrace social media this fall, from the head office all the way down to the players. Especially in a season where the Indians suck aren’t as competitive, Mark sees more reason than ever to harness the power of social media to interact with their fan base. At least one other General Manager agrees; Vancouver Canucks’ Mike Gillis has decided to use Twitter for the upcoming hockey season.
While Gillis isn’t as enthusiastic as Shapiro, he notes in the Globe and Mail, “social media is not something that is going to go away, and I think it’s a way to get a little bit of a different perspective out there”.
I am, by no stretch of the imagination, a fan of hockey. While I absolutely love most sports (e.g. basketball, baseball, football, golf, tennis), hockey is one sport I’ve never been able to get into. However, last Saturday during Game One of the second round Boston Bruins vs. Philadelphia Flyers, you wouldn’t have known theRead more →
(This is a guest article by Jason Kobeda) No matter what sport you’re aspiring to work in, it’s time to focus one eye on the business developments brewing in the National Football League. The policies and court proceedings currently under review have the ability to influence sports business as a whole and more importantly, thousandsRead more →
In full disclosure, VaynerMedia assists the National Hockey League with their online and social media presence. Therefore, to be fair, I will not be assigning the NHL letter grades as I have done for the NBA and the NFL, rather I will leave it to you, the reader, to decide the league’s grade. Please leaveRead more →
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