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LA Kings Twitter Account Wins The NHL Playoff Battle Off The Ice

The Los Angeles Kings surprisingly dominated the competition during the Stanley Cup Playoffs and ultimately walked away with the Cup. As the #8 seed, nobody expected that they would be as successful on the ice as they were. That on-ice success translated to success over their social media channels as well. The LA Kings became a…

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Sports Sponsor of the Year: Bridgestone

We are constantly looking for best practices or case studies to learn from. In the field of sports sponsorship, there is currently none better than Bridgestone – Americas Tire Operations. Recently Bridgestone Americas was selected by Sports Business Journal as the 2012 Sports Sponsor of the Year. The company’s Bridgestone brand is the Official Tire…

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How Jersey Sponsorship Will Penetrate the Big 4 Sports

Potential Jersey Sponsorship in the Big 4 Sports         A recent article in the Sports Business Journal declared that jersey rights fees for the Big 4 pro sports leagues could total over $370 million. That’s a lotta cake to leave on the plate! It would logically suggest (given revenue-hungry owners and increasingly desperate advertisers)…

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Social Media Activation During the NHL Stanley Cup Playoffs

Teams in the NHL Stanley Cup Playoffs have been doing a fantastic job of capturing both the die-hard and casual fan’s attention throughout the playoffs. With the NHL being the “inferior” member of the major four sports in the United States, they need to do all they can to differentiate themselves. Social media is a…

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The New Teams in Town: Is South Florida Becoming a Sports Marketing Powerhouse?

The battle between small and big market franchises has peppered the landscape of professional leagues since the early days of the 1950s, when National League Baseball first made its exodus to the west, and even more recently during the NBA Lockout this past fall. Heightened mostly around the nearest CBA debate waiting to surface, the…

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Sportsbiz Weekly Buzz – 12.2.21

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  Sports Business How Much Is Linsanity Worth? “Lin is the flavor of the week on Madison Ave., a mover of the stock market and a catalyst for a countless number of business proposal pitches. ‘This has crossed…

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Sportsbiz Weekly Buzz – 12.1.31

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  Sports Business Dodgers Sale: Moneyball Part II “Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office…

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Sportsbiz Weekly Buzz – 12.1.17

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  Sports Business Bankruptcy is ‘Wreckage’ From Years Of Drinking By Steinberg, The Real-life Jerry Maguire “Leigh Steinberg calls them ‘checkout days,’ when he would drink vodka from morning until night, often straight from the bottle. Divorced and…

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Sportsbiz Weekly Buzz – 12.1.9

The Sportsbiz Weekly buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  Sports Business Mets, in Hiring Financial Firm, Insist It’s Not About Bankruptcy “CRG Partners lists as its special talents financial advisory work, restructuring and reorganization, and turnaround management — polite descriptions of services needed by companies…

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Sportsbiz Weekly Buzz – 12.1.3

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  Sports Business From Albert Pujols to LeBron James – Are Top Athletes Overpaid? “But what, exactly, is the assertion behind “overpaid?” Most who say it simply mean that “athletes make too much money,” an understandable opinion….

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Six Unique Holiday Themed Sports Promotions

With the holiday season fast approaching there are plenty of professional teams out there looking to help out worthy causes through Facebook promotions. In some cases the worthy cause is their own organization, but everything is relative I guess. In this piece we will look at 6 different ways teams are trying to raise money…

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