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LA Kings Twitter Account Wins The NHL Playoff Battle Off The Ice

LA Kings Twitter

The Los Angeles Kings surprisingly dominated the competition during the Stanley Cup Playoffs and ultimately walked away with the Cup. As the #8 seed, nobody expected that they would be as successful on the ice as they were.

That on-ice success translated to success over their social media channels as well. The LA Kings became a force to be reckoned with on Twitter in particular.

Check out our chat with the LA Kings Twitter staff to find out how they used Twitter to create a buzz that brought their brand into the spotlight.

The LA Kings weren’t the only team to make noise over social media either! Our friends at TheScore examined the LA Kings and the rest of the NHL’s presence over Twitter during the  2012 Stanley Cup Playoffs. Here are a few of the highlights:

  • 1.4 million tweets mentioning the Kings throughout the play-offs
  • The Boston Bruins were second with approximately 830,000 tweet mentions
  • The Kings were also responsible for the most re-tweeted tweet “To Everyone In Canada Outside of BC, You’re Welcome
  • More than 3.3 Million  tweets were made around the NHL and the NHL Playoffs (including their official hashtags – “#Becauseitsthecup” and “#StanleyCup”).
  • The total reach of these tweets was 10 billion impressions.
  • Boston goalie Tim Thomas was the most mentioned player that exited in the first round – mostly due to his announcement of “taking a year off”.
  •  Vancouver’s Roberto Luongo (108,370) was mentioned almost twice as often as the Sedin twins (59,199) – mostly due to his replacement by Schneider and trade rumors.
  • The Eastern Conference teams were more social than the West.
What do you think of the LA Kings Twitter account and the rest of the NHL’s presence on Twitter?  Let us know in the comments below or send us a tweet @sportsnetworker.

Infographic courtesy of

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15 Responses to LA Kings Twitter Account Wins The NHL Playoff Battle Off The Ice

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  1. Pro sports teams building championship social media campaigns | Mainstreethost Search Marketing blog - November 20, 2012

    […] The Kings threw jabs at their opponents throughout the Stanley Cup playoffs, including the tweet shown above. They were also responsible for the most re-tweeted tweet of the postseason: “To everyone in Canada outside of BC, you’re welcome” — this received 14,388 retweets and came following Los Angeles’ 4-1 series upset win over the top-seeded Vancouver Canucks, according to Sports Networker. […]

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