The Houston Rockets recently expanded their presence on the court, adding Oklahoma City’s James Harden right before the 2012-13 NBA season began. Not to mention, the Rockets had already signed Harvard graduate, Jeremy Lin, a few months prior. But now, the team is expanding its presence off the court and diversifying its global sports sponsorship…
Tag Archives | NBA
5 NBA Teams to Follow on Google+
We’ve already covered Facebook and Twitter as we highlight the NBA on social media and which teams are dominating social media. We now move over to Google+ where some franchises are utilizing the growing social networking site. Some of these you’d expect based on geographical location and demographic, but other medium market teams are really…
4 Highly Talked About NBA Teams on Facebook
Whether you like it or not, social media is one of the most accurate ways to gauge what people are interested in. It doesn’t mean people always post the most accurate opinions, but at least you can see what they’re interested in. This is even more true when it comes to sports. Just hop on Facebook…
Top 10 Most Followed NBA Teams on Twitter
The 2012-13 NBA season is amongst us and fans, players, coaches and teams themselves are beginning to take to Twitter. The variation in followers across the league goes from teams having less than 100,000 to nearly three million. Let’s take a look at what some of the top accounts do and don’t do well to…
Blake Griffin Officially Signs Sports Sponsorship Deal With Jordan Brand
On the court, Chris Paul and Blake Griffin are the 1-2 punch as the face of the Los Angeles Clippers. This past Friday, Griffin joined the elder Paul as teammates in another way by signing a sports sponsorship deal with the Jordan Brand. During Griffin’s rookie season in 2009-10, he signed on with Nike, so…
Brooklyn Nets Amping Up Social Media In Sports Presence For 2012-13
With the 2012-13 NBA season just underway, the excitement surrounding the Brooklyn Nets is ever present on social media. The Nets’ digital team’s commitment to branding the team through social media in sports has increased exponentially since the end of last season. Since the spring, the Nets have grown their Twitter followers from 93,000 to 1630,00 while they’ve…
Kings Secure Record Number Of Sports Sponsorships For 2012-13 Season
Sports sponsorships are such integral components to sporting events around the world. With companies committing a specified amount of money to professional teams, they’re looking for increased awareness of their company along with brand building in return. And for the Sacramento Kings, the NBA franchise has secured a record number of sports sponsorships for the…
Professional Athletes Remember 9/11 Attacks Through Social Media
It’s been 11 years since the 9/11 terrorist attacks against the United States. For the weeks following the events that shook Americans sense of freedom and security, sports became the great escape for fans from coast to coast. Fast forward to the present and professional athletes from the four major sports took to social media…
How ESPN’s Top-10 Franchises Compare Across Social Media
For the 10th year in a row, ESPN released its Ultimate Standings of 2012, a comprehensive list ranking all 122 teams within the four major U.S. sports. Eight major categories were used to evaluate each team, which were based on fan-feedback about what they wanted most from their favorite teams. A few of the main categories…
Pacers Installing Massive Scoreboards & New Sound System Inside Arena
The Indiana Pacers aren’t messing around when it comes to updating the sports technology inside Bankers Life Fieldhouse in order to create a better fan experience. The 13-year-old arena will be getting a makeover for the upcoming season — a $16 million one at that. Overall, the technological upgrades to the sound system as well as the…
Honda Grabs First-Ever Sports Sponsorship With An East Coast Venue
With the Barclays Center set to open in six weeks on September 28, American Honda Motor Co., Inc. has recently formed a sports sponsorship with the Brooklyn Nets/Barclays Center, making Honda the 10th Founding Partner of the arena. The marketing agreement marks Honda’s first-ever sponsorship with a sports/entertainment venue on the East Coast, and it joins other…
The Future of Olympic Basketball Pros and Cons
Is this the last time we will see a USA “Dream Team” in the Olympics? As the USA Men’s Basketball team continues its quest for the Gold Medal (at my time of writing this they were scooting into a semi finals matchup with Manu, Scola, and the gang) WIN or LOSE one thing is for…