Top Menu

Tag Archives | NBA

LeBron is Missing a Massive Opportunity

Let me start by saying that LeBron James is doing just fine for himself. LeBron can pretty much do whatever he wants (e.g. get dunked on at his own camp and confiscate the video, walk off the court without shaking hands after losing the Eastern conference finals, back out of the Slam Dunk Competition) and…

Continue Reading 18

How to Fix the NBA’s All-Star Dilemma

(This is a guest article by Stephen Lombardo) For what seems like an eternity, the NBA has lost some of its appeal to its fans when it comes to All-Star weekend.  The game is the most entertaining part.  However, they don’t actually play basketball until the final five minutes of the game.  All-Star Saturday feels…

Continue Reading 8

Pay Attention to the Little Things (and People)

An amazing aspect of social media, for brands, is the ability to listen to your fans and customers. They will tell you when you do something great, but more importantly, they will tell you when you fail. The real-time web has given brands an opportunity like never before, the chance to listen and respond to…

Continue Reading 6

Sports Business Weekly Buzz

Haiti In Rubble: Marketers, Aid Groups Rush To Help By Karl Greenbery Coca-Cola has pledged $1 million through the Coca-Cola Foundation to the American Red Cross for disaster-relief efforts in Haiti. The company says it is also providing bottled water and other products through its bottler in the adjacent Dominican Republic. The General Motors Foundation…

Continue Reading 1

Social Media Report Card – Steve Nash

In November 2009, I introduced a series of articles I called ‘Social Media Report Card,’ where I graded each of the four major sports leagues – NBA, NFL, NHL, and MLB – on their social media presence. I made a point of being harsh. In particular, I criticized each of the leagues for only utilizing…

Continue Reading 8

Sports Business Weekly Buzz

ESPN 3D to show soccer, football, more Sports broadcasting will enter a new dimension in 2010…the third dimension, as ESPN will unveil the industry’s first 3-D network. ESPN 3D will showcase a minimum of 85 live sporting events during its first year beginning June 11 with the first 2010 FIFA World Cup match, featuring South…

Continue Reading 0

What Happened to the Old Gilbert Arenas?

Update: Today, Gilbert Arenas was suspended indefinitely and without pay from the National Basketball Association. Keep in mind that this article was published before the suspension was announced. A couple of months ago, I wrote a post about Gilbert Arenas, calling him the true pioneer of social media. Far before Shaq had 2.7 million followers…

Continue Reading 0

For Iverson and the Sixers, the Answer is Social Media

For the record, I am a Sixers fan, and I love Allen Iverson. The Background Three years ago, yesterday, Allen Iverson asked for a trade from the Philadelphia 76ers. “As hard as it is to admit,” he said, “a change may be the best thing for everyone.” Eleven days later, Iverson was traded to the…

Continue Reading 3

Social Media Report Card – The NBA

Over the next four weeks, I am going to write about the social media presence of the four major sports: the National Basketball Association, the National Football League, the National Hockey League, and Major League Baseball. Over the past year or so, each league has adopted social media in its own way, and each league…

Continue Reading 9