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Why LeBron James Could Be the Most Underpaid Athlete in Sports

Despite being one of the top 1% income earners in the world, one could make a case that LeBron James could actually be the most underpaid athlete in professional sports. James earns $16 million per season, the 13th biggest salary in the NBA. Which means that there are 12 players making more money than LeBron…

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Five Great Moves Jay-Z Made as Nets Owner

In what is probably the worst kept secret in the sports business, Jay-Z is selling his stake in the Brooklyn Nets so he can become a full-time sports agent.   Jay-Z is not the first entertainer to own a piece of a sports franchise, nor is he the first rapper to become an agent, but based…

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sports media

Acuvue, Dwight Howard and Sports Media

Dwight Howard is one of the most recognizable faces in basketball. He’s had his fair share of good and bad moments in his career, but one thing Howard is known for is his media image. Howard frequently works on expanding his image through multiple sources and the superstar is back at it once again with…

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sports media

Kings Fans Asked to Use Sports Media to Save Team

There is a very good chance that NBA basketball will be making its way back to Seattle in the near future. The Supersonics moved from Seattle to Oklahoma City – who later became the Thunder – to begin the 2008-2009 season. However, in 2012, a group of investors came forward with a plan to build…

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Marketability of Miami Heat Now That the Streak is Over

What happened to the bad guys?! The Miami Heat have lost.  27 W’s in a row, though.  The 2nd longest regular season winning streak of all time.  It doesn’t mean anything unless they win the title (which they will) but it sure would be a nice sidenote to this season to go along with the…

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Half Court Shot Promotion: A Sports Marketing Opportunity at its Finest

And now Ladies and Gentlemen your attention PLEASE! Sports Networker, yeah who would name their kid that, has the opportunity to win $25,000.00 if he can make this one time shot from half court.  Put your hands together and cheer him on! Sports Networker shoots, it’s up, it’s close, oh boy just off to the…

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NBA brings Black History Month to the Court

From its humble beginnings as Negro History Week in February 1926, the celebration of African American history and culture has grown tremendously to set the tone for the entire month of February since 1976.  Today, the celebration extends beyond academic and sociological settings and has made its way to the basketball court.  With over three-quarters…

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Sports Business

Sports Business: 2K Sports Announces NBA/MLB Combo Pack

2K Sports, a subsidiary of sports business company Take-Two Interactive Software Inc., has announced that the critically acclaimed NBA 2K13 will be paired with the upcoming MLB 2K13 in a combo pack. The combo pack will be available for purchase beginning on March 5, 2013 at participating North American retailers for $79.99, for both the…

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The NBA’s College team: The Indiana Pacers

Fanatics are Alive and Well in the NBA I feel that a lot of my friends who don’t watch the NBA like to give it a lot of flack.  The common misconceptions that I hear range from “They don’t play defense in the regular season” to “The fans are boring” to “They are just all…

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DraftDay Brings Daily Fantasy Sports

Are your fantasy football championship hopes down for the count? DraftDay has a great solution for you: daily fantasy sports. DraftDay’s founders include Taylor Caby, a former online poker player who co-founded the popular poker site, CardRunners. Caby appreciates how his time in poker has helped him learn to recognize online trends, and he feels that daily…

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Derrick Rose

Bulls’ Derrick Rose, Adidas Release Final Video Of Six-Part Series #TheReturn, Titled ‘All In’

Earlier this week, the Chicago Bulls’ Derrick Rose and the Adidas brand finished their Return of D Rose series with their final episode, titled ‘All In’. The six-part documentary — referred to as #TheReturn – has chronicled Rose’s comeback from last year’s post-season ACL injury against the Philadelphia 76ers. In the sixth episode of #TheReturn, the…

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Social Media In Sports-Thanksgiving

Social Media In Sports: Professional Athletes Voice What They Are Thankful For On Twitter

Like so many Americans on Thanksgiving, professional athletes from the country’s sports also took to Twitter to voice what they’re thankful for. Whether it was family, friends, being able to play a kid’s game, or just being healthy, each player had his/her own unique message to his/her followers. At Sports Networker, we compiled a list…

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