Brooklyn Nets Amping Up Social Media In Sports Presence For 2012-13

With the 2012-13 NBA season just underway, the excitement surrounding the Brooklyn Nets is ever present on social media.

The Nets’ digital team’s commitment to branding the team through social media in sports has increased exponentially since the end of last season.

Since the spring, the Nets have grown their Twitter followers from 93,000 to 1630,00 while they’ve almost tripled their fanbase on Facebook.

While the franchise is present on eight social media networks — Facebook, Twitter, Instagram, Socialcam, Tumblr, Pinterest, Google+, and YouTube — the digital team focuses more of its attention to the first four platforms because that’s where their younger audience is interacting online, according to Ian Schafer, Chief Executive of digital agency, Deep Focus.

Tweet, Tweet: Nets Branding Themselves Through Social Media In Sports

NBA GMs think the #brooklynnets are the league’s “Most Improved” team: nba.com/nets/viewfromc… RT if you agree! #hellobrooklyn

— Brooklyn Nets (@BrooklynNets) October 23, 2012

We would like to welcome our new @barclayscenter neighbors the @nyislanders. #hellobrooklyn twitter.com/BrooklynNets/s…

— Brooklyn Nets (@BrooklynNets) October 24, 2012

Barclays Center — Nets New Home — Highlighted In 60 Seconds