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Anheuser-Busch a Sports Sponsorship Heavyweight

sports sponsorshipSt. Louis based Anheuser-Busch, the leading beer brewer in the United States – holding a 47.6 percent share of U.S. beer sales to retailers – was recently named “Sports Sponsor of the Year” at the 2013 Sports Business Awards.

The company brews Budweiser and Bud Light, two of the world’s largest-selling beers and is also a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.

The company can now add another notch to its credibility by taking home this award in the field of sports sponsorship.

The award – decided by a panel of industry executives – marked Anheuser-Busch’s first win and second nomination at the Sports Business Awards and was accepted by Blaise D’Sylva, vice president of media, sports and entertainment marketing for Anheuser-Busch.

“Successful sports marketing execution at Anheuser-Busch is more than purchasing a 30-second spot or signage in a stadium,” said D’Sylva. “It is the collective effort of hundreds of people inside the organization, our partners and our wholesalers, working together every day to leverage sports and beer in exciting and innovative ways to connect with our consumers.”

Anheuser-Busch’s sports sponsorship portfolio includes beer sponsorships with the NFL and UFC (Bud Light); MLB and NBA (Budweiser); PGA, LPGA and Champion’s Tours (Michelob ULTRA); and the Kentucky Derby (Stella Artois).

Other sponsorships include 95 local teams across the four major sports leagues and dozens of local running and cycling events nationwide as well as the No. 29 Budweiser Chevrolet SS driven by Kevin Harvick.

Anheuser-Busch, Budweiser and the No.29 Budweiser Chevrolet racing team have also come up with a neat new piece of technology as well and I thought it would be interesting to showcase the video below:

BUD 360° Interactive Racing App

Photo courtesy of: ABC News Radio Online

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  1. FIFA Renews Major World Cup Sponsors | News In Marketing - January 21, 2014

    […] joins Adidas, Coca-Cola Co., Hyundai-Kia and Anheuser-Busch InBev. as the fifth major company to extend as world cup sponsors. German sportswear company […]

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