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Barclays Center And Nets Strategically Partner With CBS Radio

Barclays Center partners with CBS RadioNot only will the new partnership between Barclays Center, the Brooklyn Nets and CBS Radio expand its coverage of existing Nets games, but the deal looks to bring a vintage feel to New York.  With CBS Radio broadcasting in many top markets, event promotions will be effective.

Barclays Center, Nets, and CBS Radio to bring boxing back

This renewed partnership is not only looking to bring boxing back to the Big Apple.  Over the years, there have been many great boxing matches take place in New York.  Madison Square Garden has seen over 50 world title bouts in its heyday.  With Barclays Center looking to bring some major boxing to the arena, they are looking to go with a “vintage feel” as well.

Along with boxing, the partnership will result in increased coverage of the Brooklyn Nets, the hosting of select college basketball games and various concert events.

All of these events will find exposure by utilizing CBS Radio’s 126 nationwide stations.  The majority of these stations are located in the top 50 radio markets, which will certainly make marketing efforts a bit easier.  Nets and Barclays Center CEO Brett Yormark weighs in:

“CBS RADIO provides a commanding broadcast partner for the Nets and Barclays Center that delivers widespread exposure and promotion for our franchises.  We are thrilled to continue airing Nets games on WFAN-AM/FM and expanding team coverage throughout the season, but we are just as excited about the opportunity of broadcasting other prominent events from Barclays Center, including select concerts, major college basketball and big time boxing, which will re-ignite a popular New York pastime.”

Broadcast elements on WFAN-AM/FM will include:

  • Station to serve as the flagship home of the Brooklyn Nets, continuing a partnership that has been in place since the 2004-05 season.
  • Expanded pre- and post-game shows before a number of games and the launch of the weekly “Brooklyn Nets Report” to be broadcast live during the “Joe and Evan Midday Show” (10:00 AM-1:00 PM) available on-air and online at www.wfan.com. Players, coaches and executives will be available to discuss the team throughout the season.
  • World championship boxing makes its return to New York radio with select bout coverage of BROOKLYN BOXING™ powered by Golden Boy Promotions at Barclays Center.  In addition to the live broadcasts of the fights, the station will stage a number of remote set-ups on location to provide listeners with in-depth and behind the scenes insight.
  • Play-by-play of marquee BROOKLYN HOOPS™ college basketball games and tournaments, as well as highlights of the top-flight high school games in Brooklyn and the surrounding boroughs.

This alliance is looking to promote the Barclays Center as a landmark arena around the country.  Not only will the arena and the Nets gain major exposure, but boxing will also look to restore a popular New York past time.

Photo credit – aecom.com

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