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Eitan Hefetz

Author Archive | Eitan Hefetz

Which Big Business Makes A Good Race Sponsor?

With sponsorship spending on endurance sports events exceeding the $108 million per year, its no wonder big business is sponsoring these events. The mid-to-high socio-economic class of endurance events participants attracts many brands to sponsor endurance events. Interestingly enough many of these big business brands are not the typical sporting brands one would expect to find. Would…

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Sponsorship in Racing: 5 Ways Social Media is Boosting Support

Sponsorship on social media sites in the form of race photography is a new, emerging race photography model focusing on granting athletes with their (branded) race photos for free – to share on social media. The photos are branded with the race or sponsorship branding and reach a huge audience of friends and families of…

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The Sponsored Marathon Photo – an Emerging Model

The marathon photo has been around since running events became a popular leisure and recreational activity. Runners train months for a marathon – and  love to get their moments of achievement memorized in great photos during race day. For years the dominant business model driving the marathon photo was selling photos to athletes. This model…

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