What are the hottest employment prospects in sports? These days, its the sports-related companies making news. Everyday, something new and exciting is breaking in the sports business world: new product launches, new companies, new divisions, new corporate sponsorships, new vice presidents, new arenas, new channels, new programming, new sporting events – you name it – sports…
The Benefits of Media Training for Athletes
Maintaining life as an athlete takes a massive amount of dedication and focus. Not only does the athlete need to demonstrate talent on the field, he needs to translate that talent into an effective media presence. After all, the athlete is himself a brand and he needs to ensure he doesn’t water down his brand…
How to Become A Champion
The parallels of traits between successful business entrepreneurs and championship athletes are always present. And as a two-time national soccer champion on two different collegiate levels, I am a believer that there are certain characteristics that separate an athlete from a championship athlete. How many of these traits listed apply to you, your athletes, your…
When To Hit The Panic Button In Sports
The panic button. While it actually doesn’t exist per say, it’s one that we have all encountered. Whether it be an advertisement that didn’t turn out the way we wanted or putting together a team that didn’t perform like expected, the panic button symbolizes a need for help and in some cases, realization of failure….
The Greatest Athlete Comebacks in Sports History
Australia’s swimming legend and most successful Olympian, Ian Thorpe, announced last week that he would be returning to competitive swimming with a view to winning even more medals at the 2012 Olympic Games, in London. Thorpe, who is just 28 years old, originally took a break from swimming in 2006 and, at the time, refused…
How to Get Super Bowl Famous Without Getting Your Ads Aired
Year after year, one of the regularly covered aspects of the Super Bowl is the high price of purchasing a 30-second commercial during the game. Reports state companies are paying about $2.8 million to briefly expose their brand to the estimated 100 million people who will watch this year’s Super Bowl. That is a slight…
How to Find a Job in the Growing Sports Industry
According to the SportsBusiness Journal, the Sports Industry is one of the fastest-growing industries in the United States with nearly $250 billion in revenue annually. That makes it bigger than the U.S. Auto Industry and 10 times larger than the Motion Picture Industry. What does that mean to you? It means there’s an enormous amount of…
The Top 5 Sports Commentary Moments
A week ago, a British sports commentator was fired because of a sexist comment made when he believed the microphone to be off. The story was widely covered around the world and shows that being a sports commentator comes with its own set of challenges and responsibilities. Fortunately the profession also offers some very unique…
How to Work in Social Media for a Super Bowl Bound Team
Voice of the Box‘s latest interview comes in a timely matter, as the Super Bowl is set to go this Sunday in Dallas. Joining Matt is Duke Bobber, Internet Coordinator for the Super Bowl bound Green Bay Packers. Duke travels every game with the team, running the main Packers website, as well as its social…
How to Damage a Brand Off the Field
Across the world we have recently had a lot of elite athletes making silly mistakes via social media platforms. Much to my dismay, some of Australia’s best athletes have been involved, with a few tweeting derogatory comments about others or distributing blatantly sexist videos on the net. A recent scandal involving some of the AFL’s…
How to Find your Next Client Through Social Media
Okay, so maybe it’s not quite time to put away the cold calling lists forever, but we might be getting close. Let’s explore the alternative. Social media has a powerful way of putting a face to a name, a person behind a brand, and information from around the world at your fingertips. With the click…
Top 5 Ways to Stay Motivated While Working From Home
Many of you who read sportsnetworker.com are entrepreneurs who regularly browse the site for sports news and education in social media. You also want to learn how to manage your own sports-related businesses, based on the successful journeys of others. Sometimes this is accomplished through reading interviews with Travis Bell and Levar Fisher. We learn…
Why Change is Necessary in Sports and Social Media
The key to an effective message is its’ ability to deliver a specific message to a specific individual. The problem with many social media campaigns today though is that strategies are often geared toward hitting a large mass audience with no specific target. In comparison, this is like submitting your resume to a company without…
Are Mid-season Acquisitions Good Business for Sports Teams?
It’s been quite a hectic few days in the latest transfer window of the English Premier League (EPL). As I write this post, it is still transfer deadline day in England and rumors of players switching clubs in the remaining last few hours are dominating the sports headlines. The transfer commanding the most headlines has…
Why Online Sports Communities are Struggling
If there is one lesson to be learned from the recent announcement that AOL is relinquishing editorial control over its Fanhouse brand and outsourcing its sports coverage to Sporting News, is that being on the Internet does not necessarily equal financial success. AOL dumped Fanhouse, because even with nearly 10 million unique users, they couldn’t…
Uncovering the Hidden Sports Job Market
Sports PR jobs seem like they’re hidden, but they’re really not. You just have to know where to look. Most people can’t find Sports PR jobs because they have blinders on. They get so focused on working for their favorite team, they can’t see the big picture. That’s understandable because of all the excitement surrounding…