Wednesday marked 100 Days until the Opening Ceremonies of the 2012 London Olympic Games. We decided it was time to break down key components of the official IOC (International Olympic Committee) social media policy – particularly for athletes. Although social media use is ‘encouraged’, there are crucial restrictions that apply to athletes, as well as accredited officials,Read more →
About Claire KellyClaire Kelly is a freelance writer, communications consultant and Australian/FIVB beach volleyball player based on the Gold Coast, Australia. Experienced in social media marketing, conducting interviews, ghostwriting, editing, generating publicity and photography, Claire is passionate about about helping athletes and businesses grow through the power of the media and the internet. She is also a certified core strength expert and athlete performance coach. Follow Claire on Twitter @clairelkelly
Author Archive | Claire Kelly
Here in Australia, sporting clubs are only just realizing the massive potential of social media and beginning to understand the new opportunities they have to connect with their fans. This week I decided to have a chat to Sean Callanan, the Founder of Australian based digital sports company Sports Geek. Sean is one of theRead more →
One of the biggest sports stories to hit Australia this week involved aspiring 23-year-old Olympic swimmer and elite athlete Kenrick Monk, who broke his elbow in two places and will now be out of action for at least six weeks. Initially Monk told police he had been hit by some young (P- plate) drivers inRead more →
Most professional athletes travel frequently and spend large amounts of time in transit. Yet when you are in transit, it can be extremely difficult eating well and it also makes it more of a challenge looking after your body as you can’t always access a gym or fit in your cardio. This week I decidedRead more →
One of the key things to making your sports website work is getting the people who already love you to share your links or stories within their networks. This works similar to third party marketing – where someone else is endorsing your product for you. You ‘recruit’ people who like you so much they effectivelyRead more →
Media coverage can make a massive difference to the value of your brand. One positive editorial story is valued in the industry as five times that of advertorial coverage due to the fact it is effectively third party endorsement. In fact, I train all of my clients to become media tarts. Why? Because I haveRead more →
Recently I went to China to play beach volleyball. While I was there I noticed the Chinese approach to marketing clothes, products, and services was very aggressive — products and services were constantly ‘in your face’. The supermarkets in particular were particularly fascinating – aisles upon aisles of products and signage,consumers hit with marketing messagesRead more →
One of the biggest problems I faced when working with corporate clients in media was convincing them of the importance of using only quality photographs to help convey their brand correctly. I can never understand why businesses and sports persons will spend thousands on ‘flash websites’ but never invest a few hundred dollars in aRead more →
On a recent trip to Indonesia I visited a number of well-known surf beaches. While I was there, I learned a bit about the local community and discovered that some businesses were doing ‘radical’ things to support the sport of surfing and keep the beaches clean. As a beach volleyballer I’ve played in some amazingRead more →
Watching live NBA games this week there is one game that really stood out and drew media and online attention for all the wrong reasons: The Cleveland Cavaliers V Miami Heat game on March 29. Superstarter Lebron James didn’t feature in the pre-game announcements -apparently he was in the restroom – instead ‘appearing’ on theRead more →
With all of the hype surrounding around Ian Thorpe’s comeback, you might have missed the latest announcement of another former Australian ‘super-fish’ Michael Klim returning to the Aussie swim team for London. At 33, he is a three-time Olympian who started his own range of skincare products after announcing his retirement in 2007 (when heRead more →
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