Wednesday marked 100 Days until the Opening Ceremonies of the 2012 London Olympic Games. We decided it was time to break down key components of the official IOC (International Olympic Committee) social media policy – particularly for athletes. Although social media use is ‘encouraged’, there are crucial restrictions that apply to athletes, as well as accredited officials,…
Unique Ticket Sales Campaigns
We are now happily accepting your money! Have you ever heard this before in a ticket sales campaign? We will now accept your hard earned cash for a sporting event over a year away! Put your money down NOW OR ELSE miss the chance of seeing your favorite team next year live and in person. And of course…
Why the PGA Tour Needs the “Golf Boys”
By now, the world has heard the story of Bubba Watson. After winning the 2012 Masters in dramatic fashion, Bubba Watson turned the golf world upside-down. Watson has been on the cover of Sports Illustrated (a rarity for someone not named Tiger or Phil these days), made an appearance on the Late Show with David…
LIVE WEBINAR – How To Land Your Dream Job In Sports with Lewis Howes
Do you want to work in sports? Or, are you already working in sports and looking for ways to take your Sports Career to the next level? If you answered YES to either of these questions, then make sure to join Lewis Howes (CEO – Sports Networker and the Sports Executives Association) this Thursday, April 19th…
The Truth about Breaking Into Sports
Landing your first job in sports is a huge challenge. The demand for sports jobs is incredibly high. The opportunities are limited. And the competition is fierce. There’s no such thing as “secret strategy” or a “magic bullet.” And there are no shortcuts. But there is an answer… According to SportsBusiness Journal there are 24,000 college students…
How To Get A Job In Sports with SF Giants Bryan Srabian (Part 4)
Part 4 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian So, we’ve talked with Bryan about his role with the Giants and how they approach their social media strategy. Then we heard about some of the SF Giants most creative social media campaigns and how they have managed to…
Monetizing Social Media In Sports with SF Giants Bryan Srabian (Part 3)
Part 3 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Ok….so we’ve discussed how social media can help sports teams engage with their fans. But, is it possible (or appropriate) to look at social media as a way to increase revenues? Social media sponsorship and monetization are hot topics…
Social Media Campaigns with SF Giants Bryan Srabian (Part 2)
Part 2 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Despite their recent success on the baseball field, the San Francisco Giants are constantly brainstorming new, creative ways to engage and entertain their fans. So, when the opportunity was presented to produce a “viral video” with YouTube star Keenan…
Social Media Strategy with SF Giants Bryan Srabian (Part 1)
Part 1 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian What started out as a “planned” 15 minute interview last week with Bryan Srabian ended up turning into a information packed 60 minute conversation about social media strategy, campaigns, monetization and what it takes to break into the sports…
30 Books To Help You Land A Job In Sports
Article co-written by Sports Networker’s Online Marketing Intern – Holly Koski For many people, the Easter long weekend is a long overdue break from a seemingly never-ending winter and the first signs of Spring. For many students out there, it means that final exams are coming up. And, for some, that means it’s time to…
Best and Worst Ways to Use Sports in the Office
Sports conversations play out every day in workplaces across America. Work in the sports industry, like me? You’re talking about sports. You’re a sports fan? You’re talking about sports. Work with a sports fan? You’re listening to that fan talk about sports. Participating in a fantasy baseball league? You’re thinking and talking sports. Sports headlines,…
The Most Engaging Athletes on Twitter
Which athletes do you like to follow and interact with on Twitter? Who catches your attention with their comments on hot button topics in the sports world? Sometimes the athlete wants to draw attention to their charity or hold a contest on Twitter to give away a signed jersey or pair of shoes. Other times,…
Meet The Thirty Under 30 Award Winners In Sports Business
If the guy in the interview below looks familiar, it’s probably because you’ve seen his face on a number of articles here on Sports Networker. Chris McKinney is one of our awesome contributing authors and is consistently delivering valuable content focused on helping you launch your career in sports. Chris is the President of Sports…
Fan Engagement at the 2012 Final Four
Instead of just simply finding a unique fan engagement story by a sports team or a sporting event for their fans and then writing about it I thought instead I would take the route of telling of my own personal experience as a fan recently at the 2012 Final Four in New Orleans. I will…
Athletes on Twitter: Which are Getting Beat by Tweets and Who’s a Winner?
Athletes on Twitter: A Popular Pastime off the Field There was a time we admired athletes for their physical prowess and feats of heroic strength, but we didn’t really know their true colors. It’s awfully difficult to get to know someone from the five words they say in the locker room during the post-game interview….
How Benchwarmer, Mark Titus, Turned a Hobby into a Career
We always say we want to work for a company in the sports industry. And we spend a lot of time trying to figure out how to get our foot in the door at those companies, send them our resume and portfolio, network with those that may already work there. Or we could just use our own…