Yahoo Inc. has purchased Bignoggins Productions for an undiscosed amount according to a report.
The purchase of the small mobile applications company is one of several that CEO Marissa Meyer has completed since taking over more then a year ago.
The investment is a small one compared to Yahoo’s purchase of Tumblr – which cost them $1.1 billion; about a fifth of the company’s worth. They’re currently valued at $5.4 billion.
Bignoggins was created by Jerry Shen and produces mobile apps for players in fantasy sports leagues – an industry that Yahoo used to pride itself on being a big part of.
The deal shows that they are interested in re-investing in new technology to get them back atop a market that they used to be a big player in.
Bignoggins produced paid apps such as “Fantasy Monster” and “Draft Monster” which were popular among fantasy sports nuts.
Yahoo doesn’t plan to keep distributing Bignoggins apps, but will use their technology to help them better their own technology for fantasy sports leagues.
Mayer – a former long-time employee of Google – continues to make small purchases (Tumblr aside) and looks to help get Yahoo back on top of the internet industry. Her acquisitions have branched into technology and mobile engineering talent and should hopefully help give Yahoo added boosts in markets they are targeting, one of which is fantasy sports.
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