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FIFA Renews Major World Cup Sponsors

Recently Visa, one of the six current FIFA partners, extended its World Cup Sponsorship until 2022. The new contract with Visa will cover the 2018 World Cup in Russia and the tournament four years later in Qatar. Visa, which is also an Olympic sponsor, now has marketing rights relating to the two largest sports events…

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sports sponsorship

Anheuser-Busch a Sports Sponsorship Heavyweight

St. Louis based Anheuser-Busch, the leading beer brewer in the United States – holding a 47.6 percent share of U.S. beer sales to retailers – was recently named “Sports Sponsor of the Year” at the 2013 Sports Business Awards. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers and is also…

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Anheuser-Busch, MLB Properties Extend Sports Sponsorship to 2018

Major League Baseball and Budweiser have co-existed for the past thirty-plus years, and earlier Wednesday, the two parties agreed to extend that relationship. MLB Properties and Anheuser-Busch settled on a six-year extension of the sports sponsorship agreement that lists Budweiser as the Official Beer Sponsor of the MLB. Anheuser-Busch will continue to have exclusive rights…

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