The San Francisco Giants have put themselves at the forefront of the sports social media scene with the recent addition of a sports social media cafe inside AT&T Park.
The Giants made the addition less than two weeks ago behind the centerfield wall in Peet’s Coffee. The cafe is one of a kind in MLB and should attract a ton of happy ballpark dwellers.
Giants fans can view their own social media content from Twitter and Instagram on six, 55-inch screens, all while enjoying some coffee, recharging a smartphone, accessing a Wi-Fi connection all while watching the Giants play ball.
The café also includes a giant sized tweet-deck where Giants’ employees can create tweets and display them within the café for others to read.
“We started to work with a company that allowed us to post tweets on the scoreboard. I just thought that there was something cool about that,” said social media director Bryan Srabian.
“In my world, I walk around and I notice these things. I walked around Starbucks in New York City, and I noticed this giant video wall in Times Square. It had all of these people’s tweets from around the world that were drinking Starbucks. I just think there is something interesting about that.”
The San Francisco area is definetely a social media friendly community. Levi’s Stadium – the eventual new home of the 49ers – will also be a huge social media hub for fans.
The cyber cafe should be a way to draw extra fans to ball games as ticket sales are down around MLB this season and sponsorship deals inside the cafe should also provide the franchise with some extra revenue as the idea is one of a kind for the time being.
Photo Credit: Major League Baseball