Fox Sports Buys Rights to New ‘Big East’
It was announced earlier this month that the Big East division would become a newly named division and have teams break away from it. For the time-being the media is calling it the old Big East.
The new Big East division will feature the ‘Catholic 7′ schools that broke away from the old Big East earlier this month – Providence, Georgetown, St. John’s, Villanova, Marquette, Seton Hall and DePaul – as well as three newly announced members Butler, Creighton and Xavier.
It was recently announced that Fox Sports has officially purchased the rights to coverage of the new Big East. An outstanding sports business move by Fox Sports. The deal is a 12-year agreement and comes one day after ESPN purchased the rights to coverage of the old Big East. The agreement grants Fox Sports rights to all conference-controlled men’s basketball games, select rights to women’s basketball, all Olympic sports and extensive rights for highlights and to produce ancillary programming.
Fox Sports 1 will be the primary outlet for the Big East coverage, broadcasting over 100 hours of Big East games including the Big East tournament. With the agreement, Fox Sports now holds media rights associated with five major college conferences: Big East, Big Ten, Big 12, Pac-12 and Conference USA.
Read more here: http://bit.ly/YrSU3Z
Duplays Bring Sporty People Together
Davinder Rao a.k.a Derv started DUPLAYS in 2007 to connect people interested in playing recreational sports in Dubai, a great way of developing sports networking in Dubai with the potential for growth outside of the city.
DUPLAYS has grown from 20 friends playing ultimate Frisbee to over 35,000 members playing over 15 sports. DUPLAYS is monetising the sports-based social network web platform to serve the needs of individuals, families, institutions and communities.
The company has sixteen employees and sixty part-time employees that work as referees and administrators and all of the web development is outsourced to Egypt.
DUPLAYS first event had 20 players and made very little financially. They now have 35,000 members and their annual revenue is 20,000 times the first event. The company reinvests all of its profits and it is growing everyday.
Read more here: http://bit.ly/13oPKG3
MMA is the Best Value in Sports Marketing
According to John Fosco of VFD Marketing, MMA is the best value in sports marketing.
VFD Marketing is a full service marketing agency that specializes in driving brand awareness in the sports and entertainment industries. VFD has grown into an industry powerhouse in a very short time, bringing in sponsorships for the UFC’s top talent and bringing companies unrelated to the fight scene in to be a part of the fastest growing sport in the world.
VFD has used clients such as Clay ‘The Carpenter’ Guida and the Diaz Bothers – Nick and Nate – and a plethora of sponsorship techniques to establish themselves in the top tier of sports marketing companies in the business.
As well as marketing MMA fighters, VFD has also been involved in the music business with bands such as The Foo Fighters and Ben Folds Five and festivals such as the EDM Spring Break Festival.
Read more here: http://exm.nr/ZNfgzA
Microsoft has Naming Rights to V8 Supercar Events
In what seems like a strange relationship, Microsoft has become the naming rights sponsor of the V8 Supercars event at the Symons Plains Raceway in Tasmania.
The event will run from April 5-7 and will be renamed the Tasmania Microsoft Office 365.
It is the second round of the annual V8 Supercars season and will be the first to adopt the new 60/60 super sprint format, which comprises of two 60-kilometre races separated by a 15-minute break, with no mid-race refuelling.
The financial terms of Microsoft’s title sponsorship were not announced.
Read more here: http://bit.ly/1005Yzq
World Baseball Classic Fails to Sell Out
Despite a new World Baseball Classic champion (WBC) in the Dominican Republic – who went undefeated in the tournament – and continued support and participation from nations all across the globe, the WBC failed to sell out its games in San Francisco.
AT&T Park – home of the Giants – housed the semi-finals and finals for the WBC and the attendance numbers were not as high as expected.
Tickets to the games were being sold for as little as $5, but the price decrease still didn’t help get the butts in the seats.
A major factor in low ticket sales was the abscence of Team USA and Team Japan, but with the local fanbase still unfamiliar with the tournament, the numbers were bound to suffer – this past event was the third of its kind. The semi-final game between Puerto Rico and Japan which housed 33,863 fans was the smallest crowd inside AT&T field since September of 2010.
Read more here: http://bit.ly/10bb1g7
Sports Social Media
March Madness Needs to Work on Sports Social Media
March Madness is one of the biggest tournaments annually in sports. Every season hardcore, casual and once in a wile fans tune in to watch brackets get busted, Cinderella stories develop and game-winning shots sail through the mesh as the best college basketball teams in the country vie for the National championship.
The energy, excitement and enthusiasm of the event is right up there with the playoffs of professional sports such as football, baseball and hockey, yet teams of the March Madness aren’t taking advantage of playing on the big stage when it comes to their social media.
Only 29 of 64 basketball teams in this year’s tourney have both a Facebook and Twitter presence, which is incredibly hard to believe and some of these teams are reputable names such as the Syracuse Orange, Arizona Wildcats, New Mexico Lobos, Kansas St. Wildcats and VCU Rams.
Read more here: http://on.mash.to/YYtT2R
Collect Baseball Cards…on the Web
Former Major League baseball star Shawn Green is the producer of a new virtual card-collecting game called Dream Nine.
Users collect and trade their favorite baseball stars and try to put together the perfect team
They can take advantage of combos that are triggered when you earn cards that play perfectly together, like starting both the Giants shortstop and Giants second baseman in order to turn quicker double plays (as opposed to the Giants shortstop and Dodgers second baseman, who wouldn’t be on the same page).
The game is live on Facebook and created by Konami.
Konami is introducing a slew of game play enhancements that should hit online by June 1, including new cards, improved scouting, and microgames that will bring a fastest-finger competition to the art of picking off baserunners.
Read more here: http://es.pn/Yh0cNL