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In Midst of NHL Lockout, NBC Sports Network Reliving London 2012

With the 2012-13 NHL season still on hold, that leaves one particular sports media outlet — NBC Sports Network — with plenty of holes on its programming calendar. The Network was supposed to highlight over 90 regular season games along with another dozen on NBC. However, with little progress at the negotiating table being made…

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Cadbury’s Olympic Sports Sponsorship Leads To 2.5 Million Social Media Fans

Since the beginning of the new calendar year, Cadbury Chocolate has made its presence known across its UK social media channels — and in a very big way at that. As a sponsor of both the 2012 Summer Olympic Games in London as well as the Paralympics, the Kraft-owned chocolate brand has added 2.5 million fans…

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Wasserman Media Group Leading in Athlete Representation at 2012 Summer Olympics

It’s no secret that Wasserman Media Group is one of the most world renown sports marketing and representation agencies. Being held in the same category as Creative Artists Agency, IMG, and Octagon, Inc. Wasserman is a global leader with expertise in media rights, consulting, partnership/business development, and athlete representation. The agency represents a bevy of athletes such…

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2012 London Olympics: IOC Social Media Policy Review

Wednesday marked 100 Days until the Opening Ceremonies of the 2012 London Olympic Games. We decided it was time to break down key components of the official IOC (International Olympic Committee) social media policy – particularly for athletes. Although social media use is ‘encouraged’, there are crucial restrictions that apply to athletes, as well as accredited officials,…

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