So you’re interested in sports marketing and want to allocate a half hour of your day reading up on the recent news within the industry. There’s only one problem — you’re not really sure where to go to find that valuable information.
Well, don’t worry, because Sports Networker has compiled a resourceful list of valuable sports marketing blogs that will be sure to attract your attention, and who knows, maybe even make their way into that ‘favorites’ toolbar of yours.
Even if you’re not really interested in sports marketing, many of the blogs mentioned below produce content that pertains to sports fans in general. Additionally, other subtopics covered in the blogs include sports branding, sports media/social media, and public relations.
Sports Marketing Blogs With Social Media Links
Pat Coyle is among a new breed of sports marketers working to uncover new business opportunities enabled by emerging technologies. As President of Coyle Media, he consults clients like the NBA and Nokia to help them uncover new business opportunities enabled by emerging technologies. In addition to his consulting work, Pat facilitates an annual series of digital media conferences for sports and entertainment industries. These “Fanographie” summits convene industry leaders from sports, music, television, movies, games, and social media as well as digital entrepreneurs and affinity brands.
His blog combines interviews with leaders within the sports marketing industry and infographics to explain the recent developments in the sports digital world. Recent interviews include Chris Schlosser, General Manager of MLS Digital as well as John McCauley, Senior Direct of Digital at Maple Leafs Sports/Entertainment.
This blog was created to address the challenges, rewards, and pitfalls of the sports marketing world from the perspective of brand marketers. Sports are a passion — for us, for you and for your customers — but we don’t let our passion get in the way of business, and you shouldn’t either. Read our blog and you will understand our thinking.
rEvolution hopes that the insights offered in its blog will help its audience make informed and objective decisions for their brand. rEvolution is a full service sports marketing and media agency that prides itself on creating customized solutions for its clients that exceed their objectives, drive their business, and establish new industry benchmarks.
Athlete Marketing Guy
As the Chief Marketing Officer at BDA Sports Management, Bill Sanders is fascinated with the marketing process and especially, “fan loyalty.” According to Mr. Sanders, the primary goal of any marketer is to improve consumer loyalty, and there is no loyalty greater than that between fans and their favorite athletes/teams.
He started his blog to encourage thought and discussion of current events and how they impact the world of sports marketing. With broadcast television audiences becoming more fragmented and more vulnerable to time shifting and place shifting, Mr. Sanders believes sports marketing will become even more important than it is today. On his blog, he’d like to be able to explore and discuss that process.
GMR Sports Marketing Blog
GMR Marketing is a global, full-service engagement-marketing agency that blends off-line and on-line marketing to create branded experiences, leveraging the consumer passion areas of sports, music, entertainment and lifestyle interests.
GMR’s blog titled Voice of Engagement is a forum for GMR Marketing’s Sports, Entertainment, and Lifestyle marketing professionals to share thoughts and insights about leveraging consumer passions to create compelling marketing, branding and digital programs.
Here 2 Play
The Maryland Office of Sports Marketing is a partnership between the Department of Business and Economic Development and the Maryland Stadium Authority. It was created to promote national and international sports competitions in Maryland — both amateur and professional — in order to enhance the quality of life for Maryland residents and strengthen the state’s presence in the overall sports marketplace.
The marketing blog was created and designed to enhance our TEAM Maryland partner’s outreach and share with the sports industry the relevant works, fun facts, and great endeavors Maryland and its partners are engaging through sports, recreation, Camden Yards Sports Complex, and other areas of importance that affect the sports world in Maryland.
Sports Info 101
Charles Harris is marketing and communications professional with 20-plus years of experience in the areas of sports management, business, technology, entertainment, and the non-profit world. Mr. Harris’ sports management career has included leadership positions with the following organizations: Los Angeles Dodgers, Los Angeles Angels, and UC Irvine Athletics. He’s also consulted with the following organizations in various capacities: AEG Sports, Major League Baseball, The National Sports Collector’s Convention, National Junior Basketball and the NBA Development League’s Anaheim Arsenal.
Through the use of informative infographics and sports data, Mr. Harris’ blog discusses everything from sports business to social media to the recent NCAA sanctions decided against Penn State University.
PR in Sports
“PRinSportsBlog” — a public relations/sports marketing blog authored by Brian Gleason — is dedicated to looking at all aspects of sports, from players, coaches, owners, teams and the media, in a public relations/marketing perspective. Mr. Gleason hopes that his blog can eventually evolve into a great resource for public relations and marketing professionals, but also sports fans in general.
With a few breaks, Mr. Gleason was able to make his dream of being in the NBA a reality but not on the court, though. He worked behind the scenes in the Boston Celtics public relations department for about five years. He has since moved on to a public relations/social media role with a health company where he often uses endorsements from both the world of sports and entertainment.
Sports Image, Inc.
In March 2002, Sports Image ® went online at www.sportsimageinc.com and ever since has helped hundreds of organizations to get much needed revenue and equipment for their athletic programs. Seven years later, Sports Image® became a registered franchise and began selling sports marketing franchise opportunities across the country.
Led by President Eric Horstman, the company helps schools and grassroot organizations in the U.S. and Canada to obtain new equipment and revenue for their programs for free through corporate sponsorships. Over $900,000 in cash and $10,500,000 in equipment has been donated to 1,000+ schools and organizations around the country.
The regularly-updated blog explains Sports Image’s newest partnerships and the latest developments within the company. Additionally, the blog highlights current news pertaining to high school sports in all parts of the country.
As the Senior Editor of SportsNewser, Alex Weprin is one of the lead writers/editors for the sports media site of TVNewser. SportsNewser’s content consists of articles pertaining to the 2012 Summer Olympics in London along with sports sponsorship-related write-ups. In addition, the blog focuses a fair amount of its content around figures within the sports media industry as well as recent news surrounding sports/entertainment media.
Sports Marketing & PR Roundup
Joe Favorito has over 28 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration, and business. He is a producer of award winning and cutting edge programs designed to increase returns on investment and minimize cost.
The Brooklyn native has assisted in significantly growing exposure by creating long-term integrated communications/marketing plans for two of the world’s hallmark sports and entertainment brands (the New York Knicks and Philadelphia 76ers), the worlds largest professional sport for women (the WTA Tour), the world’s largest sports National Governing Body (the United States Tennis Association), and the world’s largest annual sporting event (the U.S. Open). Mr. Favorito now maintains this blog on sports marketing, publicity, and corporate branding in today’s world. He covers the major four sports along with the Olympics and NCAA.
Are there any other valuable sports marketing blogs that should be included in this list? Please let us know in the comments below and we’ll be sure to add them!