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Amateur Athletes, Social Media & The Olympics – Interview with Russell Reimer

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Russell is the president of Manifesto Sport Management and a consultant specializing in sport and cause marketing, sport tourism development and Olympic and action sports athlete management.

Russell reached out to me recently to get my thoughts on a campaign that his company recently launched along with 2010 Vancouver Winter Olympics gold medalist – Jon Montgomery.  So, I wrote an article on it (which you can find here) and also took the opportunity to review the “somewhat restrictive” social media policy implemented by the IOC during the 2012 London Olympics.

Russell Reimer – President – Manifesto Sport Management

Russell has worked successfully with world leaders in sport for the past 15 years as an online content producer, athlete advisor, sponsorship activation lead and major event bid strategist and fund developer.

Here are just a few of the topics we discussed during the interview:

  1. His background and how his company, Manifesto Sports Management, works with clients
  2. The importance of crafting a message and telling an athlete’s story (away from his or her sport)
  3. How amateur athletes can leverage social media to build their personal brand and attract sponsors
  4. His first reaction when he saw the IOC Social Media Policy for the 2012 London Olympic Games
  5. The IOC concern over sponsor branding rights during the Games and the challenges that he sees for both the IOC and athletes going forward
  6. Advice that he has given to his own client athletes regarding social media use during the Olympics

How do you think Amateur Athletes can best leverage social media without “getting in trouble” from governing bodies like the IOC?  Do you think we are going to see a precedent setting punishment handed down by the IOC during the 2012 London Olympic Games?  Let us know in the comments below or send us a tweet to @sportsnetworker

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