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Missy Franklin Opts to Keep Amateur Status, Declines Endorsements

After the first week of the 2012 Summer Olympics in London, it’s safe to say that 17-year-old U.S. swimming star, Missy Franklin, is the new face of American swimming and will be for years to come.┬áThe rising senior rounded out the week with four gold medals, including both the 100m and 200m backstroke titles. Yet,…

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Amateur Athletes, Social Media & The Olympics – Interview with Russell Reimer

Russell is the president of Manifesto Sport Management and a consultant specializing in sport and cause marketing, sport tourism development and Olympic and action sports athlete management. Russell reached out to me recently to get my thoughts on a campaign that his company recently launched along with 2010 Vancouver Winter Olympics gold medalist – Jon…

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