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Missy Franklin Opts to Keep Amateur Status, Declines Endorsements

After the first week of the 2012 Summer Olympics in London, it’s safe to say that 17-year-old U.S. swimming star, Missy Franklin, is the new face of American swimming and will be for years to come. The rising senior rounded out the week with four gold medals, including both the 100m and 200m backstroke titles. Yet,…

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Amateur Athletes, Social Media & The Olympics – Interview with Russell Reimer

Russell is the president of Manifesto Sport Management and a consultant specializing in sport and cause marketing, sport tourism development and Olympic and action sports athlete management. Russell reached out to me recently to get my thoughts on a campaign that his company recently launched along with 2010 Vancouver Winter Olympics gold medalist – Jon…

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