Every year, thousands of students across the country search for sports internships to break into the sports business industry. In this ultra-competitive field, it’s becoming increasingly necessary to gain as much as experience as possible and meet influential people in just a few few short months of the summer.
Students need to maximize their time in order to truly get a comprehensive and worth-while experience. However, many students lack the skill and resources to truly make the most of their internship and fail to translate their experiences to a full-time job.
A New Model of Sports Internships
A new program called the Manhattan Sports Business Academy, aims to change traditional sports internships. Founded by Leverage Agency CEO, Ben Sturner, MSBA has launched to prepare students for the sports industry in an eight-week immersion in a sports business leadership program catered to give college students a jump start into the sports business world through internship, mentorship, and networking in the mecca of sports, New York City.
MSBA is not your average sports internship program as you can see below from their mission statement:
“It is our goal to broaden the traditional internship into a 360-degree experience that helps college students prepare for their future career in the business of sports. At MSBA, we strive to increase the value of internships by incorporating additional academic, interactive, and entertainment components; we do this through group outings, networking events, a weekly speaker series, and providing one-on-one mentorships with established and successful industry executives”.
Holly Koski is a Senior graduating in December from Indiana University majoring in Sports Marketing & Management. As the Sports Networker Marketing Intern, she is responsible for managing the Sports Networker Twitter, Facebook and YouTube pages while promoting Sports Networker content through various online marketing strategies.
Web | Twitter | LinkedIn | More Posts (3)

Trying to land a job – any job – can be a challenging experience. And when it comes to the sports industry, that challenge can easily turn into frustration.
I get a lot of emails that express that frustration such as, “I feel like I can’t break into sports because there’s nowhere to go!” Or, “I feel like my biggest challenge is getting my foot in the door.” Or, “I’ve had two internships with two different professional sports teams and I still can’t find a paying sports job. I must be doing something wrong!”
If you can relate, and I think most of us can, I’ve outlined 5 ways to help you deal with your frustration. [click to continue…]
Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.
Web | Twitter | Facebook | LinkedIn | More Posts (29)
I’ve decided to take a detour from writing about current issues and events surrounding sports public relations to provide some simple tips to young people entering the business.
I recently read a query from a college-age man who is set to graduate this spring. He asked for advice from the panel about how to get a job in sports the sports industry. I asked myself, “What took you so long to ask?”
My post today is an effort to help people who are preparing for this stage of education not have to ask that question. You’re read it right – as a second-semester senior in college, you will hopefully not have to ask how to break into your field of choice because you’ll have already done your research, laid a foundation for your own brand and even completed an internship or two. In essence, you must create your own public relations campaign and pitch yourself.
[click to continue…]
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
Web | More Posts (39)
(This is a guest article by Mark Washo)
I host a weekly online Sports Management chat as an Adjunct Professor for Sports Management Worldwide where I’m able to invite guest speakers from within the sports industry to participate. Over the past few months the students have learned from executives at many top teams, companies and agencies.
I also have been on the sports conference circuit in the past year, participating in numerous sports business panels. Whether I am sitting on a panel or facilitating chats, I hear the same reoccurring advice about how to break into the sports industry. Here are some tips from recent calls to help give sports job seekers a head start.
1. Network, network, network- build your pro sports Rolodex
- One of the most important things you can do when trying to break into sports, is to build your Rolodex of professional sports contacts. Learfield’s Mary Lee Gilliland comments “Job seekers should seek out events and opportunities to meet as many sports executives and people working in the industry as they can. The first place sports executives look when they have open positions, is within their own network. I receive dozens of e-mails a year from my friends in the business asking me if I know of candidates that would be qualified for their open positions.”
[click to continue…]
FOLLOW US